{"id":152760,"date":"2025-11-14T13:38:12","date_gmt":"2025-11-14T18:38:12","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/series\/the-media-forward-series\/"},"modified":"2025-12-02T17:35:35","modified_gmt":"2025-12-02T22:35:35","slug":"the-media-forward-series","status":"publish","type":"series","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/series\/the-media-forward-series\/","title":{"rendered":"The Media Forward Series"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center\" style=\"background-color: #171616;\">\n    <header data-role=\"series-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/en-gb\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/\">Insights<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/series\/\">Series<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col \">\n                <span class=\"d-block title-decorator\">\n                    SERIES                <\/span>\n                <h1 class=\"title my-0 \">\n                    The Media Forward Series                <\/h1>\n\n                                                        <p class=\"description\">\n                                            Stay ahead or fall behind -the only series that decodes what\u2019s next in media, AI, and growth.                                         <\/p>\n\n                                        <p class=\"date\">\n                                            <span>\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 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                                          November 13, 2025                                            <\/span>\n                                        <\/p>\n\n                                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#series-video-block-1' data-scroll-position='top' class=\"btn_primary-filled_white_arrow smooth-scroll \"  >\n                        \n                        <div>Explore the Series<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 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src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaForwardSeries-Hero1-1.png\" alt=\"DAC Media Forward Series\"  \/>\n\n                                        <div class=\"social-media-container\">\n                                            <div class=\"content\">\n                                                <span>Share this<\/span>\n\n                                                <div class=\"icons\">\n\n                                                    <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                                        <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <g clip-path=\"url(#clip0_7915_7290)\">\n                                                                <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                               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2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/header>\n<\/section>\n\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section data-role=\"text-background\" id=\"text-background-69d32ec58bdef\" style=\"--componentTextColor: #171616; --componentBackgroundColor: #f47721;\">\n    <div class=\"text-content\">\n        <p style=\"text-align: left;\"><b><span data-contrast=\"none\">Media, technology, and consumer behavior are converging, and the rules of marketing are being rewritten in real time.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\"><br \/>\n<\/span><span data-contrast=\"none\">AI is transforming discovery. Video is reshaping attention. Strategy demands agility. And measurement now means more than metrics.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\"><br \/>\n<\/span><b><span data-contrast=\"none\">The Media Forward Series<\/span><\/b><span data-contrast=\"none\">\u00a0brings it all together -four essential insights redefining how brands grow in the age of AI.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\"><br \/>\n<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n<section id=\"series-video-block-1\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        1. Forward in Search: When Search becomes Conversation                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p><span class=\"TextRun SCXW16880937 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16880937 BCX8\">Explore how AI and shifting user behavior are transforming the very nature of search.<\/span><\/span><span class=\"EOP SCXW16880937 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How conversational and zero-click experiences are redefining visibility.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why traditional SEO models no longer fit today\u2019s discovery habits.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/jwatson.png\"  style=\"object-fit: cover;\" alt=\"Jenna Watson\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Jenna Watson<\/p>\n                                    <p class=\"author-title\">Senior Vice President, Digital Media<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent1-BlogBanner.png\" alt=\"\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                                                                                <\/h5>\n                        <p class=\"subtitle\">\n                                                                                                                <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#525252\" \/>\n                                    <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7290\">\n                                        <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                           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2.09654V23.4807Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7295\">\n                                        <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/div>\n\n                        <div data-share=\"email\" class=\"box d-inline-flex align-items-center\" id=\"email\">\n                            <svg width=\"28.86\" height=\"18.62\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/the-media-forward-series-when-search-becomes-conversation\/' class=\"btn_primary-filled_black_hand  \"  >\n                        \n                        <div>Read the Insight<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-2\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        2. Forward in Video: When Video Becomes Discovery                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p><span class=\"EOP SCXW16880937 BCX8\" data-ccp-props=\"{}\"><span class=\"TextRun SCXW43932069 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW43932069 BCX8\">Explore how short-form video is reshaping where and how consumers discover brands.<\/span><\/span><span class=\"EOP SCXW43932069 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span> <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><span class=\"TextRun SCXW74056151 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW74056151 BCX8\">Platforms like TikTok, YouTube Shorts, and Reels are reshaping how people discover brands, products, and ideas, especially among Gen Z<\/span><\/span><span class=\"EOP SCXW74056151 BCX8\" data-ccp-props=\"{}\"> .<\/span><\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><span class=\"NormalTextRun SCXW57551847 BCX8\">To stay discoverable, marketers need full-funnel video strategies that meet<\/span><span class=\"NormalTextRun SCXW57551847 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SCXW57551847 BCX8\">audiences where they scroll<\/span><span class=\"NormalTextRun SCXW57551847 BCX8\">.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/fdelvecchio.jpg\"  style=\"object-fit: cover;\" alt=\"Felicia DelVecchio\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Felicia DelVecchio<\/p>\n                                    <p class=\"author-title\">Vice President Digital Media<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/Forward-in-Video-Media-Series.png\" alt=\"\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                                                                                <\/h5>\n                        <p class=\"subtitle\">\n                                                                                                                <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#525252\" \/>\n                                    <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7290\">\n                                        <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/div>\n\n                        <div data-share=\"facebook\" class=\"box d-inline-flex align-items-center\" id=\"facebook\">\n                            <svg width=\"27\" height=\"27\" viewBox=\"0 0 25 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n           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15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/the-media-forward-series-video-is-the-new-search\/' class=\"btn_primary-filled_black_hand  \"  >\n                        \n                        <div>Read the Insight<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 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13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-3\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        3. Forward in Media Strategy: When Agility Becomes Advantage                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>See how flexible, real-time media planning helps brands keep pace with shifting markets and audience expectations.<\/p>\n<ul>\n<li>How modular planning and rapid optimization cycles enable teams to adjust creative, spend, and targeting without losing cohesion.<\/li>\n<li>Why agility outperforms rigid annual plans, and how adaptable frameworks drive stronger results across both national and local media.<\/li>\n<\/ul>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Maura-Pierson-1.jpg\"  style=\"object-fit: cover;\" alt=\"Maura Pierson\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Maura Pierson<\/p>\n                                    <p class=\"author-title\">Vice President, Media Planning<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent3-BlogBanner-ENG.png\" alt=\"\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                                                                                <\/h5>\n                        <p class=\"subtitle\">\n                                                                                                                <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#525252\" \/>\n                                    <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7290\">\n                                        <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                    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16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/forward-in-media-strategy-when-agility-becomes-advantage\/' class=\"btn_primary-filled_black_hand  \"  >\n                        \n                        <div>Read the Insight<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 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8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-4\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        4.  Forward in Analytics: When Measurement Becomes Meaning                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p><span data-contrast=\"auto\">\u00a0Discover how modern marketers move beyond clicks to understand true influence and impact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why last-click models no longer reflect how people actually discover and decide.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">How incrementality, MMM, and ecosystem-wide visibility reveal real performance.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">What meaningful measurement looks like in a zero-click, AI-shaped landscape<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Bhavin-Prashad-v2-3.jpg\"  style=\"object-fit: cover;\" alt=\"Bhavin Prashad\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Bhavin Prashad<\/p>\n                                    <p class=\"author-title\">Associate Vice President, Digital Media<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent4-BlogBanner.png\" alt=\"\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                                                                                <\/h5>\n                        <p class=\"subtitle\">\n                                                                                           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                                 <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7290\">\n                                        <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/div>\n\n                        <div data-share=\"facebook\" class=\"box d-inline-flex align-items-center\" id=\"facebook\">\n                            <svg width=\"27\" height=\"27\" viewBox=\"0 0 25 25\" fill=\"none\" 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3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/forward-in-analytics-when-measurement-becomes-meaning\/' class=\"btn_primary-filled_black_hand  \"  >\n                        \n                        <div>Read the Insight<\/div>\n\n                        \n                                \n                                        <svg 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0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                            <\/svg>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div id=\"form\" class=\"form-col\">\n                            <h3 class=\"form-title\">\n                    Get the Full DAC Media Playbook                <\/h3>\n\n                <div class=\"form-subtitle\">\n                    <p><span class=\"TextRun SCXW226419410 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226419410 BCX8\">The\u00a0<\/span><\/span><span class=\"TextRun SCXW226419410 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226419410 BCX8\">DAC Media Playbook<\/span><\/span><span class=\"TextRun SCXW226419410 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226419410 BCX8\">\u00a0distills the four biggest shifts transforming\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW226419410 BCX8\">marketing ,<\/span><span class=\"NormalTextRun SCXW226419410 BCX8\">\u00a0from AI-driven discovery to agile strategy and modern measurement.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW226419410 BCX8\"><span class=\"SCXW226419410 BCX8\">\u00a0<\/span><br class=\"SCXW226419410 BCX8\" \/><\/span><span class=\"TextRun SCXW226419410 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226419410 BCX8\">Download your copy to explore every insight, 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