{"id":114844,"date":"2010-04-14T00:35:00","date_gmt":"2010-04-14T05:35:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/mobile-and-optimized-local-business-listings-2\/"},"modified":"2024-12-23T00:38:00","modified_gmt":"2024-12-23T05:38:00","slug":"mobile-and-optimized-local-business-listings-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/mobile-and-optimized-local-business-listings-2\/","title":{"rendered":"Mobile and Optimised Local Business Listings"},"content":{"rendered":"<p>Don\u2019t underestimate the importance of an <a href=\"\/en-gb\/services\/local-listings-management\/\">optimised Local Business listing<\/a>. We\u2019ve been preaching the benefits of optimising local business listings for some time now. We know that in many cases search engines can draw information from various online sources and essentially \u2018create\u2019 a listing for your business on your behalf. Sounds great, but the issue is in the accuracy and quality control. Many times I\u2019ve seen search engines auto-populate listings with incorrect phone and fax numbers, old and out-of-date website URLs, broken links and wrong information. Optimising a local listings means taking the control away from the engines by populating the listing manually with the most relevant AND CORRECT information.<\/p>\n<p>The maps channel essentially acts as a short-cut to your business. This concept of a short-cut is even more defined when we look at mobile browsers.\u00a0The way in which the Blackberry and iPhone in particular (40% and 30% Canadian market share respectively) enable browsing represents a significant\u00a0opportunity and provides a strong rationale for the creation and optimisation of your business listing.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a00ad5bae5e7'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a00ad5bae5e7');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Here\u2019s a great example: Yesterday I wanted to\u00a0arrange a spa day for my wife at a particular salon in town. Without the contact information, I used my iPhone and searched on Google for the name of the\u00a0salon using Toronto as my geographic identifier. In the case of the iPhone, the results that are displayed most prominently are the local listings. The\u00a0Paid and Organic result are there as well, but the map channel results are in the forefront. With the Blackberry and iPhone, in particular, you then have\u00a0the ability to move your cursor over the actual business phone number, select it and call directly \u2013 no need to write down the number and pick up\u00a0a landline to call. This is a big advantage over the way we would accomplish the same task using a tower\/PC and a separate telephone. Using a smartphone reduces the number of steps it takes to go from \u2018search\u2019 to \u2018contact\u2019 compared to using a desktop or laptop.<\/p>\n<p>The efficiency of today\u2019s mobile browsers makes having an optimised business listing key to maximizing <a href=\"\/en-gb\/local-marketing-platforms\/\">local lead generation<\/a>. Through the use of a\u00a0smartphone (Blackberry and iPhone in particular), an optimised local listing provides consumers an even greater shortcut to your business. Why not help bridge the gap and facilitate that communication?<\/p>\n<p><a href=\"\/en-gb\/get-in-touch\/\">Get in touch with DAC<\/a> to find out more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t underestimate the importance of an optimised Local Business listing. We\u2019ve been preaching the benefits of optimising local business listings for some time now. We know that in many cases search engines can draw information from various online sources and essentially \u2018create\u2019 a listing for your business on your behalf. Sounds great, but the issue [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2883],"tags":[185,490,186,492,187],"class_list":["post-114844","post","type-post","status-publish","format-standard","hentry","category-local-search","tag-blackberry","tag-google-2","tag-iphone","tag-strategy-2","tag-telecoms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile and Optimised Local Business Listings | DAC<\/title>\n<meta name=\"description\" content=\"Here&#039;s how many sure your local business information is accurate will benefit your conversion rate on mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/mobile-and-optimized-local-business-listings-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile and Optimised Local Business Listings | DAC\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how many sure your local business information is accurate will benefit your conversion rate on mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/mobile-and-optimized-local-business-listings-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-14T05:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T05:38:00+00:00\" \/>\n<meta name=\"author\" content=\"Michael Orpen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Orpen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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