{"id":114824,"date":"2015-11-03T13:08:00","date_gmt":"2015-11-03T18:08:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/what-those-page-1-of-google-emails-say-and-what-they-really-mean-to-seo\/"},"modified":"2024-12-23T00:37:11","modified_gmt":"2024-12-23T05:37:11","slug":"what-those-page-1-of-google-emails-say-and-what-they-really-mean-to-seo","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/what-those-page-1-of-google-emails-say-and-what-they-really-mean-to-seo\/","title":{"rendered":"What those \u2018Page 1 of Google\u2019 emails say\u2026 and what they REALLY mean to SEO experts"},"content":{"rendered":"

We\u2019ve all had those emails offering to put our site onto page 1 of Google using \u201cSEO\u201d. The problem with this is that they can give people a false understanding of what modern SEO practice<\/a> actually is, what it can be used for, and what it <\/span>should <\/span><\/i>be used for. <\/span> They can be particularly damaging when you\u2019re trying to run your business and focus on your particular product or service. You\u2019re not an SEO expert, you don\u2019t have to be an SEO expert, but now somebody has emailed presenting themselves as an SEO expert. Would you be tempted? You might live to regret it…<\/span> To help you understand what\u2019s actually going on with these emails, we\u2019ve put together a breakdown of of what they <\/span>say<\/span><\/i>, what they really <\/span>mean, <\/span><\/i>and what a legitimate agency would <\/span>actually do<\/span><\/i>.<\/span> \"SEO<\/a><\/span>Dear Sir \/ Madam<\/span>,<\/b><\/em><\/p>\n

Means:<\/b> I couldn\u2019t be bothered to have a look at the website and work out what gender you are. In much the same way that I can\u2019t be bothered to work out anything about your potential customer base. I got your name from a blind list of media contacts and I don’t even know when this list was last cleansed to ensure it was accurate. \u00a0Don\u2019t worry, it didn\u2019t exactly cost me much. <\/span><\/p>\n

What a legitimate agency would do: <\/b>Understanding your potential clients is key to your chances of establishing a mutually beneficial relationship with them. Research, analytics, and targeted use of data can give you a greater understanding of exactly who you\u2019re trying to reach. A legitimate agency would already know who you are and how they can benefit you. If they can\u2019t even work out your name or gender, how are they going to help you to reach your target demographics?<\/span> <\/b><\/p>\n

<\/b>My name is Miriam<\/span><\/em><\/p>\n

Means: <\/b>I know in your inbox it says that this is from Nathaniel Anders-Xavier. I just get so excited by the random name generator programme I\u2019m using that I like to double up in my emails.<\/span><\/p>\n

What a legitimate agency would do: <\/b>Well\u2026 they might say, \u201cMy name is Miriam\u201d. If the person sending the email was actually called Miriam. <\/span><\/p>\n

I work for a leading SEO agency<\/span><\/em> <\/i><\/p>\n

<\/i>Means: <\/b>I\u2019m in my bedroom.<\/span><\/p>\n

What a legitimate agency would do: <\/b>The thing is, even the term \u201cSEO agency\u201d is an outdated one. SEO is one part of an overall marketing strategy that should be holistic and tailored to your specific needs. These days the content you produce, the buzz it creates on social media, the links it can create from being quoted by authoritative sites that rank highly\u2026 all of these are hugely important. There\u2019s no such thing as \u2018SEO\u2019 in isolation anymore. <\/span><\/p>\n

We have run an analysis of your website<\/span><\/em><\/p>\n

Means: <\/b>I have a programme that harvests company names and emails. I have no idea what\u2019s on your website. Do you think I have time to check what\u2019s on your website? I have 10,000 people on my list to spam. Busy, busy, busy.<\/span><\/p>\n

What a legitimate agency would do: <\/b>If they say they\u2019ve run an analysis of your website then they\u2019ll back it up with the information to demonstrate it.<\/span><\/p>\n

You are missing out on several great ranking opportunities<\/span><\/em><\/p>\n

Means: <\/b>Look, no company\u2019s perfect, right? You\u2019ve probably got some weaknesses, who doesn\u2019t? Let me play on your insecurities like I\u2019m a glossy magazine peddling airbrushed celebrity photos to ordinary people.<\/span><\/p>\n

What a legitimate agency would do: <\/b>\n

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