{"id":114807,"date":"2018-05-29T13:05:00","date_gmt":"2018-05-29T18:05:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dashboard-microsoft-power-bi\/"},"modified":"2024-12-23T00:37:09","modified_gmt":"2024-12-23T05:37:09","slug":"dashboard-microsoft-power-bi","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/dashboard-microsoft-power-bi\/","title":{"rendered":"Dashboard Visualisations: Bringing Data to Life (3) \u2013 Microsoft Power BI"},"content":{"rendered":"

This is the next blog post in the \u201cTalk Data to Me\u201d series and the 3rd<\/sup> (out of 4) on the \u201cDashboard Know-How Guide\u201d. Our previous case study looked at a travel agency<\/u><\/a>\u00a0that wanted to trace both online enquiries and offline conversions in one dashboard.<\/em><\/p>\n

The scenario: <\/strong><\/h3>\n

Jana is the digital director of an online sports retailing company. She is becoming more and more aware of the importance of placing customers at the centre of her company\u2019s strategy. The first step in the strategy process involves segmenting her customer base according to shopping behaviour, socio-demographic profile, intent, and many other things.<\/p>\n

Ideally, she wants to be able to receive a 360-degree view of these key segments and begin to understand and action on seasonality and changing shopping behaviours across historic data.<\/p>\n

The solution<\/strong>:<\/h3>\n

Jana was presented with the below customer segments dashboard.<\/p>\n

\"dashboards\"<\/p>\n

This dashboard is an essential tool for housing and understanding scattered data, providing a customer-centric vision in one interactive platform. With it, Jana can evaluate key metrics like her main KPIs, device behaviour and performance against previous year. Additionally, it is segmented for each of the key audiences, helping to inform a personalised strategy for each group!<\/p>\n

This is truly revolutionary for her business, as she can now make data-driven decisions affecting all areas, including paid search, product development, etc.<\/p>\n

Looking at this scenario, it is clear that a simple and insightful dashboard is key to exploring insights and making effective data-driven decisions.<\/p>\n

While there are multiple different software tools out there to build a dashboard, there a few tips you should bear in mind when going through this process regardless of the software tool you choose.<\/p>\n

 <\/p>\n

Our top 7 tips to creating the ideal dashboard<\/h2>\n

\"tips<\/p>\n

 <\/p>\n

Dashboard software tools have developed hugely over the last few years. In a previous introductory post about visualisations<\/u><\/a>, we mentioned the visualisation tool that made possible the creation of a full 360-degree view of consumers: Microsoft Power BI.<\/p>\n

\"roadmap<\/p>\n

Let\u2019s take a closer look at this powerful tool\u2026<\/p>\n

 <\/p>\n

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