{"id":114798,"date":"2018-03-12T19:05:00","date_gmt":"2018-03-13T00:05:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/bidding-competitor-worth\/"},"modified":"2024-12-30T07:37:18","modified_gmt":"2024-12-30T12:37:18","slug":"bidding-competitor-worth","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/bidding-competitor-worth\/","title":{"rendered":"Bidding on the competitor \u2013 is it worth it?"},"content":{"rendered":"

With a finite market space, directly stealing competitor market share clearly has its benefits.<\/p>\n

It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably interested in what I have to offer.<\/p>\n

What are the positives?<\/strong><\/p>\n

Increased brand awareness<\/em><\/p>\n

Competitor bidding puts your brand into consideration. It\u2019s a great way of saying \u201chave you heard of us?\u201d This will hopefully highlight your competitive advantage.<\/p>\n

High CVRs<\/em><\/p>\n

Brand searchers tend to be \u201cbottom of the funnel\u201d consumers who have done their research and are looking to buy. This is your chance to steal that sale.<\/p>\n

Low CPCs<\/em><\/p>\n

CPCs tend to be lower than Generic Product of Service keywords, especially if the competition isn\u2019t bidding on their own terms. This can quickly change as the competition reacts to the encroachment.<\/p>\n

 <\/p>\n

What are the negatives?<\/strong><\/p>\n

\u00a0<\/strong>A possible bidding war<\/em><\/p>\n

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