{"id":114780,"date":"2017-12-19T16:19:00","date_gmt":"2017-12-19T21:19:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dashboard-visualisations-data-studio\/"},"modified":"2024-12-23T00:37:01","modified_gmt":"2024-12-23T05:37:01","slug":"dashboard-visualisations-data-studio","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/dashboard-visualisations-data-studio\/","title":{"rendered":"Dashboard Visualisations: Bringing Data to Life (2) \u2013 Google Data Studio"},"content":{"rendered":"<p>This is the 5<sup>th<\/sup> post in the series of blog posts in the \u201cTalk data to me\u201d series and the 2<sup>nd<\/sup> (out of the 4) on the specific topic of visualisations included under the title \u201cDashboard Know-How Guide\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12012 aligncenter\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/Scenario-2_top.png\" alt=\"\" width=\"716\" height=\"159\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12013 aligncenter\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/scenario-2_v2.jpg\" alt=\"\" width=\"699\" height=\"524\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12014 aligncenter\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/Scenario-2_bot.jpg\" alt=\"\" width=\"698\" height=\"133\" \/><\/p>\n<p>This is the 2<sup>nd<\/sup> Case study we present for the use of dashboards in real business situations. Our last post included a case study dedicated to <a href=\"https:\/\/1d0zsd1rreb42s6bze49p154-wpengine.netdna-ssl.com\/wpe-content\/uploads\/sites\/5\/2017\/12\/scenario-1-2.jpg\" target=\"_blank\" rel=\"noopener\">building a dashboard for a retailer<\/a> that wanted to understand its SEO performance and how to improve it. In this post we will: First, look at an overview of a road-map to building a dashboard; and then we will dive a bit deeper into the <a href=\"https:\/\/1d0zsd1rreb42s6bze49p154-wpengine.netdna-ssl.com\/wpe-content\/uploads\/sites\/5\/2017\/12\/Comparison-table_v5.jpg\" target=\"_blank\" rel=\"noopener\">first of the visualisation tools compared<\/a> in last post: Google Data Studio.<\/p>\n<h2>Road-map to the building of a dashboard<\/h2>\n<p>The beauty of building insightful dashboards requires a series of steps to ensure a good documentation and implementation. This process is particularly important to be efficient and avoid over-cost and delays in launching.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11638 size-full\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/Roadmap-building-a-dashboard_2-1.jpg\" alt=\"diagram steps visualisations\" width=\"960\" height=\"310\" \/><\/p>\n<ol>\n<li style=\"padding-left: 30px;\">The 1<sup>st<\/sup> step in the creation of a dashboard report is to define the objective for the dashboard, who are going to be the stakeholders and other relevant information (including Software tool: See last week\u2019s post on different viz tools). This is usually formalised in the form of a brief<\/li>\n<li style=\"padding-left: 30px;\">The 2<sup>nd<\/sup> step consists of a planning and sketching of which data you want to use. Also, you should have an idea in mind of how you want the elements to be displayed.<\/li>\n<li style=\"padding-left: 30px;\">The 3<sup>rd<\/sup> step is connecting to the data sources and creating a new report<\/li>\n<li style=\"padding-left: 30px;\">The final step consists of the Maintenance &amp; Update of the content and data in the dashboard. This stage involves introducing changes based on the clients\u2019 needs, always keeping up-to-date with new opportunities to provide a more insightful analysis. This step also includes producing documentation to keep record of everything regarding the dashboard.<\/li>\n<\/ol>\n<p>As mentioned in our last post <a href=\"\/en-gb\/blog\/dashboard-bringing-data-life\/\" target=\"_blank\" rel=\"noopener\">introducing Dashboards<\/a>, our <a href=\"\/services\/analytics\/\">Analytics and Data Research<\/a> team have experience working with different visualisation tools. The decision of choosing one or the other is very much linked to the necessities of your business or project. Together with the <a href=\"https:\/\/1d0zsd1rreb42s6bze49p154-wpengine.netdna-ssl.com\/wpe-content\/uploads\/sites\/5\/2017\/12\/Comparison-table_v5.jpg\" target=\"_blank\" rel=\"noopener\">feature comparison table from our last post<\/a>, the figure below provides a simple diagram of the road-map in choosing the most suited viz tool for you. Let&#8217;s now address the first step in the graph.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11639 size-full\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/Roadmap-building-a-dashboard_1.jpg\" alt=\"graph visualisation tools\" width=\"898\" height=\"584\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d52e4e4c7b2'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d52e4e4c7b2');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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It is still in beta mode, as continuous updates are being aggregated. Like the other visualisation tools, it has benefits and drawbacks, which we will explore in more detail soon.<\/p>\n<p>Data Studio was born to make data available to everyone across an organisation. It makes data insights relevant to the different areas of responsibility. Moreover, Data Studio is built with the purpose in mind of becoming a collaborative tool. It allows for joint editing of reports in real time.<\/p>\n<div id=\"attachment_11642\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11642\" class=\"wp-image-11642 \" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/google-data-trends-analytics-ss-1920.jpg\" alt=\"google data trends\" width=\"730\" height=\"411\" \/><p id=\"caption-attachment-11642\" class=\"wp-caption-text\">Source: searchengineland.com<\/p><\/div>\n<p>There is a wide variety of data sources you can import data from. It ranges from Google Analytics to Google Big Query, including different SQL platforms and other Google Tools (Attribution 360, AdWords, etc.). As you can see, the possibilities are great. Our experience using Big Query yields very good results. It acts as an online data warehouse which stores all the data merged from different sources in a stable and secure way.<\/p>\n<p>Once you review the different variables from the data sources, it\u2019s time to start putting those sketches into the dashboard. Data Studio offers a variety of charts and summarising elements like scorecards (i.e. summaries of variables). For instance, you would be able to compare how the keyword search volume traduces into revenue for your website on a monthly\/weekly\/period basis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11641 aligncenter\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/data-studio-types-of-data.jpg\" alt=\"data studio types of data\" width=\"320\" height=\"464\" \/><\/p>\n<p>However, it has some limitations in terms of types of charts you can build (see image above) which affects the flexibility of the dashboard. It also doesn\u2019t offer great interaction features within the dashboard. Moreover, it requires an important effort in cleaning and pre-processing of all the data before connecting it to the tool. Data Studio doesn\u2019t have many functionalities for data cleaning\/transformation.<\/p>\n<h2><u>Next steps<\/u><\/h2>\n<p>To summarise, Google Data Studio is a suitable solution when you are entering the world of dashboards for the first time. It has a gradual learning curve and relatively user-friendly but is limited in terms of customisation features. In the case you are looking for a more sophisticated tool, the next post (3<sup>rd\u00a0<\/sup>in the &#8220;Dashboard Know-How Guide&#8221; series) will cover Microsoft PowerBi in more depth. We will also present 7 relevant tips for building clear and insightful dashboards. Stay tuned in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the 5th post in the series of blog posts in the \u201cTalk data to me\u201d series and the 2nd (out of the 4) on the specific topic of visualisations included under the title \u201cDashboard Know-How Guide\u201d. This is the 2nd Case study we present for the use of dashboards in real business situations. [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":114782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.82,"reading_level_needs_review":"0","footnotes":""},"categories":[2861],"tags":[775,776,781,780],"class_list":["post-114780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-dashboards","tag-google-data-studio","tag-road-map","tag-visualisations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dashboard Visualisations: Bringing Data to Life (2) - Google Data Studio | DAC<\/title>\n<meta name=\"description\" content=\"In this post we look at the road-map to building dashboard visualisations and explore the first of the viz tools compared in last post: Google Data Studio\" \/>\n<meta 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