{"id":114771,"date":"2017-12-05T15:11:00","date_gmt":"2017-12-05T20:11:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dashboard-bringing-data-life\/"},"modified":"2024-12-23T00:37:01","modified_gmt":"2024-12-23T05:37:01","slug":"dashboard-bringing-data-life","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/dashboard-bringing-data-life\/","title":{"rendered":"Dashboard Visualisations: Bringing Data to Life"},"content":{"rendered":"

This is the 4th<\/sup> post in the \u201cTalk data to me\u201d series. The previous post was on the arrival of the GDPR<\/a>. With this post we will be starting an exciting series of 4 special posts on the topic dashboards under the title \u201cDashboard Know-How Guide\u201d.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Following this small case study, in this 1st post we will look at 1) the reasons for why dashboards are very useful for your business; 2) a comparison table of the main features regarding 4 main viz tools; and 3) helping you understand in one sentence which tool you should use according to your needs.<\/p>\n

Why are dashboard visualisations useful?<\/h2>\n

The use of dashboards and visualisations help to connect multiple data sources and display the result in a user-friendly interface. This is just one of the ways visualisations are very useful. Let\u2019s look at other reasons why these ways of displaying data can help you in your marketing strategy.<\/p>\n

It\u2019s true that visualisations have existed almost since the beginning of times. However, what this new generation of dashboards\/visualisations introduces is a business-savvy approach where massive amounts of data are reduced to key indicators of change in performance and customer behaviour.<\/p>\n

Modern visualisations have pretty much no limits and provide a flexible environment to incorporate business targets and performance pacing.\u00a0This is crucial element for companies to be able to measure your performance against a set target. Further, it can be expanded by introducing Period-to-Period comparisons (Y-to-Y, M-to-M, etc.) as well.<\/p>\n

Moreover, dashboards help reduce the noise in your data and they can be shared across the organisation. Thus, this provides consistency as everyone with an access to it to be looking at the same data.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n