{"id":114679,"date":"2017-03-06T17:46:00","date_gmt":"2017-03-06T22:46:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/statements-simple-penalty-free-way-increase-ad-relevance\/"},"modified":"2024-12-23T00:36:51","modified_gmt":"2024-12-23T05:36:51","slug":"statements-simple-penalty-free-way-increase-ad-relevance","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/statements-simple-penalty-free-way-increase-ad-relevance\/","title":{"rendered":"IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance"},"content":{"rendered":"<p><strong>Google IF Functions: What are They?<\/strong><\/p>\n<p>This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context.<\/p>\n<p>Unlike your classic keyword insertion customizers extracted from Spreadsheets and maintained in the Business Data section of AdWords, IF Functions are simple, requiring no feed or additional set up, running in a similar manner to your standard countdown function.<\/p>\n<p>IF functions allow you to insert a specific message in your text ads when a condition is met, and a default text when it is not.<\/p>\n<p>Currently Google allows 1 of 2 Conditions.<\/p>\n<ol>\n<li>Device Type<\/li>\n<li>Audience List<\/li>\n<\/ol>\n<p><strong>Additional<\/strong><\/p>\n<p>IF functions can be used anywhere in an Expanded Text Ad, except for the final URL. They are only eligible to run on the Search Network.<\/p>\n<p>You can\u2019t add two IF functions into the same field as it would just confuse AdWords, and result in your ads being disapproved.<\/p>\n<p><strong>The Syntax<\/strong><\/p>\n<p>Like existing Ad Customizers, IF statements itself exists within curly brackets, {}.<\/p>\n<p>Within those brackets, you\u2019ll start with,<\/p>\n<p>{=IF()}<\/p>\n<p>You\u2019ll then fill in the conditional argument within the parentheses.<\/p>\n<p>{=IF(device=mobile,)}<\/p>\n<p>The modified text follows the comma after your first argument.<\/p>\n<p>{=IF(device=mobile, Shop From Your Phone)}<\/p>\n<p>After which you include your default text, placed after a colon.<\/p>\n<p>={=IF(device=mobile,Shop From Your Phone):Shop Online and Save}<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab0bc94baff7'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab0bc94baff7');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>The above can be reduced to the following<\/p>\n<p>={=IF(condition,\u00a0alternate text):default text}<\/p>\n<p>For multiple arguments, you would modify this slightly to,<\/p>\n<p>{=IF(condition IN(option 1, option 2, option 3),\u00a0alternate text):\u00a0default text}<\/p>\n<p><strong>How it looks in the Engine<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10852\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/03\/Screen-Shot-2017-03-06-at-12.35.58.png\" alt=\"Screen Shot 2017-03-06 at 12.35.58\" width=\"980\" height=\"273\" \/><\/p>\n<p><strong>How it looks in the SERP<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10851\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/03\/Screen-Shot-2017-03-06-at-12.35.45.png\" alt=\"Screen Shot 2017-03-06 at 12.35.45\" width=\"979\" height=\"447\" \/> The Benefits<\/strong><\/p>\n<p>Separating Campaigns by Audience or Device will continue to allow greater control over your Creative and Final URL. However, it may result in historical data loss and campaign management overhead.<\/p>\n<p>IF statements allow you to adapt your creatives easy with minimal set up time or opportunity cost.<\/p>\n<p><strong>Potential Areas of Implementation<\/strong><\/p>\n<ul>\n<li>Mobile specific message<\/li>\n<li>Sync ad copy with email messaging for your newsletter subscribers<\/li>\n<li>Highlight recent updates or available accessories to previous purchasers<\/li>\n<\/ul>\n<p>At DAC, we highly recommend making IF statements a key element of your creative infrastructure.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google IF Functions: What are They? This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context. Unlike your classic keyword insertion customizers extracted from Spreadsheets and maintained in the Business Data section of AdWords, IF Functions are simple, requiring no feed or additional set up, running in a [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":114681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.82,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2890],"tags":[],"class_list":["post-114679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IF Statements: The Simple &amp; Penalty Free Way To Increase Your Ad Relevance | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/statements-simple-penalty-free-way-increase-ad-relevance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IF Statements: The Simple &amp; Penalty Free Way To Increase Your Ad Relevance | DAC\" \/>\n<meta property=\"og:description\" content=\"Google IF Functions: What are They? 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