{"id":114652,"date":"2017-02-21T17:15:00","date_gmt":"2017-02-21T22:15:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/optimising-ppc-voice-search-today-thought-experiment\/"},"modified":"2024-12-23T00:36:50","modified_gmt":"2024-12-23T05:36:50","slug":"optimising-ppc-voice-search-today-thought-experiment","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/","title":{"rendered":"Optimising PPC for Voice Search: A Thought Experiment"},"content":{"rendered":"<p>Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the &#8216;year of mobile&#8217;, but facts are a plenty, and undoubtedly voice search will become increasingly prevalent as tech giants develop their virtual assistants and increase integration with relevant devices.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10794\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Picture1-2.png\" alt=\"Picture1\" width=\"536\" height=\"341\" \/><\/p>\n<p>Here are just a few stats regarding voice search:<\/p>\n<ul>\n<li>According to a 2014 study commissioned by Google, <a href=\"https:\/\/googleblog.blogspot.co.uk\/2014\/10\/omg-mobile-voice-survey-reveals-teens.html\">55% of teens and 41% of adults use voice search more than once a day<\/a><\/li>\n<li>By 2020, 30 percent of web browsing sessions will be done without a screen (<a href=\"http:\/\/www.gartner.com\/newsroom\/id\/3482117\">Gartner<\/a>)<\/li>\n<li>37% use Siri, 23% use Microsoft\u2019s Cortana AI, and 19% use Amazon\u2019s Alexa AI at least monthly (<a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">HubSpot<\/a>)<\/li>\n<\/ul>\n<p>So, if voice search is arguably becoming the new norm, I can\u2019t help but wonder what could be done today (using the current tools of the trade), to create and optimise a paid search campaign <strong>exclusively<\/strong> for voice search.<\/p>\n<p><strong>The Thought Experiment<\/strong><\/p>\n<p>First of all, it\u2019s essential to understand that voice search queries are inherently different from typed search. They are more conversational and tend to be structured as a full sentence, often shaped in the form of a question, using words like: why, who, what, which, where, when, and how. This form calls for the optimisation of long-tail keywords.<\/p>\n<p>While I\u2019m not sure that voice search was something the creators of <a href=\"http:\/\/answerthepublic.com\/\">Answer the Public<\/a> had in mind, this free visual keyword research tool is the ideal tool to help build up a keyword list in this context. The company produces a report of what people are searching in Google and YouTube and displays the results in the form of questions, prepositions and alphabetical listings. Here\u2019s an example for &#8216;smartwatch&#8217;:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10795\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/2.jpg\" alt=\"2\" width=\"940\" height=\"635\" \/><\/p>\n<p>It\u00a0provides an extremely comprehensive list of keywords, that at first glance (ignoring match types for now), could be used to create a campaign structure such as the one below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10796\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/4.png\" alt=\"4\" width=\"904\" height=\"284\" \/><\/p>\n<p>However, this may not be the best structure solution in regards to budget management and\/or return on investment.<\/p>\n<p>When diving deeper into the results, it becomes apparent that the type of question asked is generally indicative of the stage the consumer is at in the search funnel:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10797\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/7.png\" alt=\"7\" width=\"906\" height=\"538\" \/><\/p>\n<p>With this knowledge in mind, a more sensible approach would be to structure campaigns and ad groups according to the customer journey and, obviously, the overall marketing objectives. Awareness campaigns will probably include the \u201cwhy\u201d questions, with \u201cwhere\u201d questions asked closer to the bottom of the funnel. As such, budgets and keyword bids will then need to be adjusted accordingly, with a higher ROI for \u201cwhere\u201d queries.<\/p>\n<p>However, not all voice searches are questions, and so the structure highlighted will not cover all relevant traffic. Still, the fact remains that most searches will be closer to natural speech, and full sentences should occur more frequently. As a result, this is where DSA campaigns have the greatest opportunity to perform.<\/p>\n<p><a href=\"https:\/\/support.google.com\/adwords\/answer\/2471185?hl=en-GB\">Dynamic Search Ads<\/a>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab0a2f565c9d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab0a2f565c9d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n, instead of using keywords to target ads to searches, use content from your website to help fill in keyword gaps not included in already built campaigns. When a match is found between the content and the search query, it automatically generates an ad headline with an appropriate landing page. When going through their search query report, I found plenty of long-tail queries, probably more than those found in &#8216;regular&#8217; search campaigns. If you have a content rich website, DSAs can perform quite well when structured correctly&#8230;but I\u2019ll have to dive deeper into DSAs in a future post.<\/p>\n<p>So, thus far, my though experiment tells me that as a starting point, I would create campaigns in a long-tail-question-type-keywords structure, grouped according to the different stages in the search funnel, with the DSA campaign(s) capturing the traffic not covered by the Answer the Public initial keyword research.<\/p>\n<p><strong>Ad copy<\/strong><\/p>\n<p>Following best practice, the ad copy should answer the concerns of the search; something that remains true whether you\u2019re optimising for voice or for typed queries. So, depending on the stage of the search funnel, the ad copy (continuing to use the smartwatch example), would be created to state the following:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10798\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/02\/9.png\" alt=\"9\" width=\"906\" height=\"538\" \/><\/p>\n<p>Needless to say, the corresponding landing pages should properly address all possible questions.<\/p>\n<p><strong>What other targeting options are relevant for voice search?<\/strong><\/p>\n<p>Not all voice searches happen on mobile, but possibly the largest\u00a0share do. This highlights the importance of ad extensions (particularly message and call extensions) that offer users the appropriate action for the device they\u2019re using. It also hints at making bid adjustments at device level from the get go. Although device bid adjustments should be done based on statistically significant data, I wouldn\u2019t be too shy of raising bids for mobile\/tablet when initially setting up campaigns. And, although I wouldn\u2019t go as far as to set bid adjustments according to time of day, it makes sense to assume that voice search volume is higher during &#8216;on the move moments&#8217;, such as commuting hours.<\/p>\n<p><strong>Caveats and conclusion<\/strong><\/p>\n<p>I haven\u2019t gotten into many other considerations that could render all of the above extraneous &#8211; their impact on any digital marketing strategy is too large to touch. There are many factors that make voice search focused PPC campaign impracticable to a great extent: a lack of a mobile-friendly website, a lack of a content rich website (particularly in the case of DSAs), a lack of cross-device conversion tracking, as well as the fact that it\u2019s not yet possible to know which queries in the search query report are actual voice searches.<\/p>\n<p>Nonetheless, the objective of this post is not to linger on\u00a0the realistic plausibility of every aspect of <a href=\"\/en-gb\/services\/local-listings-management\/voice-search-optimisation\/\">PPC for voice search<\/a>, but to enable and encourage \u00a0a mindset that accommodates and anticipates upcoming changes in the world of search marketing. Hopefully I have achieved this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the &#8216;year of mobile&#8217;, but facts are a plenty, and undoubtedly voice search will become increasingly prevalent as tech giants develop their virtual assistants and increase integration with relevant devices. Here are just a few stats [&hellip;]<\/p>\n","protected":false},"author":97,"featured_media":114654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-114652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimising PPC for Voice Search: A Thought Experiment | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising PPC for Voice Search: A Thought Experiment | DAC\" \/>\n<meta property=\"og:description\" content=\"Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the &#8216;year of mobile&#8217;, but facts are a plenty, and undoubtedly voice search will become increasingly prevalent as tech giants develop their virtual assistants and increase integration with relevant devices. Here are just a few stats [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-21T22:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T05:36:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rfigueiredo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rfigueiredo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/\"},\"author\":{\"name\":\"rfigueiredo\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/57031adbd5bbe9e49eee99aafb08390b\"},\"headline\":\"Optimising PPC for Voice Search: A Thought Experiment\",\"datePublished\":\"2017-02-21T22:15:00+00:00\",\"dateModified\":\"2024-12-23T05:36:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/\"},\"wordCount\":974,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg\",\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/\",\"name\":\"Optimising PPC for Voice Search: A Thought Experiment | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg\",\"datePublished\":\"2017-02-21T22:15:00+00:00\",\"dateModified\":\"2024-12-23T05:36:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg\",\"width\":860,\"height\":347,\"caption\":\"A smartphone with a voice recording app open on a laptop keyboard, next to a lined notebook with a pen on it.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimising PPC for Voice Search: A Thought Experiment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/57031adbd5bbe9e49eee99aafb08390b\",\"name\":\"rfigueiredo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/58a8e50c3483143445a2253a7137b9d6c24c5feebc529d496ea204c375dd010c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/58a8e50c3483143445a2253a7137b9d6c24c5feebc529d496ea204c375dd010c?s=96&d=mm&r=g\",\"caption\":\"rfigueiredo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimising PPC for Voice Search: A Thought Experiment | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/","og_locale":"en_GB","og_type":"article","og_title":"Optimising PPC for Voice Search: A Thought Experiment | DAC","og_description":"Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the &#8216;year of mobile&#8217;, but facts are a plenty, and undoubtedly voice search will become increasingly prevalent as tech giants develop their virtual assistants and increase integration with relevant devices. Here are just a few stats [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2017-02-21T22:15:00+00:00","article_modified_time":"2024-12-23T05:36:50+00:00","og_image":[{"width":860,"height":347,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg","type":"image\/jpeg"}],"author":"rfigueiredo","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"rfigueiredo","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/"},"author":{"name":"rfigueiredo","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/57031adbd5bbe9e49eee99aafb08390b"},"headline":"Optimising PPC for Voice Search: A Thought Experiment","datePublished":"2017-02-21T22:15:00+00:00","dateModified":"2024-12-23T05:36:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/"},"wordCount":974,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg","articleSection":["Strategy"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/","name":"Optimising PPC for Voice Search: A Thought Experiment | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg","datePublished":"2017-02-21T22:15:00+00:00","dateModified":"2024-12-23T05:36:50+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Optimising-PPC-for-Voice-Search.jpg","width":860,"height":347,"caption":"A smartphone with a voice recording app open on a laptop keyboard, next to a lined notebook with a pen on it."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/optimising-ppc-voice-search-today-thought-experiment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Optimising PPC for Voice Search: A Thought Experiment"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/57031adbd5bbe9e49eee99aafb08390b","name":"rfigueiredo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/58a8e50c3483143445a2253a7137b9d6c24c5feebc529d496ea204c375dd010c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58a8e50c3483143445a2253a7137b9d6c24c5feebc529d496ea204c375dd010c?s=96&d=mm&r=g","caption":"rfigueiredo"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/114652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=114652"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/114652\/revisions"}],"predecessor-version":[{"id":114653,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/114652\/revisions\/114653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media\/114654"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=114652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=114652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=114652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}