{"id":114643,"date":"2017-02-07T22:19:00","date_gmt":"2017-02-08T03:19:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/amp-pages-site-needs\/"},"modified":"2024-12-23T00:36:50","modified_gmt":"2024-12-23T05:36:50","slug":"amp-pages-site-needs","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/development\/amp-pages-site-needs\/","title":{"rendered":"What are AMP Pages, and why does your site need them?"},"content":{"rendered":"<p>With the rise in mobile search in the past few years, the problem of slow loading pages on mobile devices has come an increasingly frustrating issue.\u00a0 While traditional methods of enhancing websites are often used for mobile, optimising images to reduce size is a simple improvement that many sites do not make.<\/p>\n<p><strong>Image Optimisation <\/strong><\/p>\n<p>Early last year Google launched an open standard AMP (Accelerated Media Pages), specifically designed to load quickly on mobile devices.<\/p>\n<p>AMP allows you to build web pages for static content that render quickly; a subset of HTML and CSS, they are optimised to load as fast as possible. Additionally, AMP is designed so that Google is able to cache the page which makes serving them to an end user even quicker.<\/p>\n<p><strong>What are the benefits of AMP Pages<\/strong><strong> ?<\/strong><\/p>\n<p>The main benefit is that Google is favouring pages with AMP versions in mobile search in early 2017, with the percentage of mobile pages in some Google properties increasing from around 30% to nearer to 70%.<\/p>\n<p>A <a href=\"https:\/\/amphtml.wordpress.com\/2016\/06\/07\/ads-on-amp-where-faster-is-better\/\">DoubleClick study<\/a> earlier this year comparing ad performance on AMP and non-AMP mobile pages across 150 publishers found that:<\/p>\n<ul>\n<li>80%+ of the publishers realised higher viewability rates<\/li>\n<li>90%+ of the publishers drove greater engagement with higher CTRs<\/li>\n<li>The majority of the publishers saw higher eCPMs (effective cost per thousand impressions)<\/li>\n<\/ul>\n<p><strong>How do AMP Pages work<\/strong><strong>\u00a0?<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10740\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Picture1.png\" alt=\"Picture1\" width=\"939\" height=\"555\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e62e2cb3079'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e62e2cb3079');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>In outline, the normal existing page links to its AMP version using a link type of AMPHTML, the AMP page then links back with a canonical link. Additionally, when Google has the page cached, the cached page will have a link back to the original page again (also using a canonical link).<\/p>\n<p>Using an example from The Guardian (their pages have both a HTML page and an AMP page):<\/p>\n<p>(HTML) <a href=\"https:\/\/www.theguardian.com\/stage\/2017\/feb\/05\/susannah-harker-family-joseph-harker-scene-painting-london-studio\">https:\/\/www.theguardian.com\/stage\/2017\/feb\/05\/susannah-harker-family-joseph-harker-scene-painting-london-studio<\/a><\/p>\n<p>(AMP) <a href=\"https:\/\/amp.theguardian.com\/stage\/2017\/feb\/05\/susannah-harker-family-joseph-harker-scene-painting-london-studio\">https:\/\/amp.theguardian.com\/stage\/2017\/feb\/05\/susannah-harker-family-joseph-harker-scene-painting-london-studio<\/a><\/p>\n<p>The html page links to the AMP page with a link like this (&lt;link rel=&#8221;amphtml&#8221; href=&#8221;https:\/\/amp.theguardian.com\/stage\/2017\/feb\/05\/susannah-harker-family-joseph-harker-scene-painting-london-studio&#8221;&gt;)<\/p>\n<p>The AMP page then has a canonical link back\u00a0 like so (&lt;link rel=&#8221;canonical&#8221; href=&#8221;<a href=\"https:\/\/www.theguardian.com\/stage\/2017\/feb\/05\/susannah-harker-family-joseph-harker-scene-painting-london-studio\">https:\/\/www.theguardian.com\/stage\/2017\/feb\/05\/susannah-harker-family-joseph-harker-scene-painting-london-studio<\/a>&#8220;\/&gt;)<\/p>\n<p>The AMP specification can be found at the <a href=\"https:\/\/www.ampproject.org\/\">AMP<\/a> and some CMS systems such as WordPress already have plugins to create AMP pages.<\/p>\n<p>If you would like to learn more about AMP Pages and other SEO issues contact DAC London \u00a0on\u00a0 020 3866 4210.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the rise in mobile search in the past few years, the problem of slow loading pages on mobile devices has come an increasingly frustrating issue.\u00a0 While traditional methods of enhancing websites are often used for mobile, optimising images to reduce size is a simple improvement that many sites do not make. Image Optimisation Early [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":114645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.82,"reading_level_needs_review":"0","footnotes":""},"categories":[2876],"tags":[],"class_list":["post-114643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are AMP Pages, and why does your site need them? | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/development\/amp-pages-site-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are AMP Pages, and why does your site need them? | DAC\" \/>\n<meta property=\"og:description\" content=\"With the rise in mobile search in the past few years, the problem of slow loading pages on mobile devices has come an increasingly frustrating issue.\u00a0 While traditional methods of enhancing websites are often used for mobile, optimising images to reduce size is a simple improvement that many sites do not make. 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