{"id":114634,"date":"2017-01-31T18:24:00","date_gmt":"2017-01-31T23:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/visual-sitelinks-return-image-extension\/"},"modified":"2024-12-23T00:36:50","modified_gmt":"2024-12-23T05:36:50","slug":"visual-sitelinks-return-image-extension","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/","title":{"rendered":"\u2018Visual Sitelinks\u2019 \u2013  The Return of The Image Extension?"},"content":{"rendered":"<p>Google have unveiled a \u2018new\u2019 mobile beta product dubbed \u2018Visual Sitelinks\u2019.<\/p>\n<p>For those of you who have been following digital marketing for a number of years, this will feel an awful lot like d\u00e9j\u00e0 vu, and that\u2019s because it should. Google initially rolled out its Image Extension beta back in 2013. However, this foray sadly never made it past the proving field.<\/p>\n<p>Skip ahead four \u2018Years Of The Mobile\u2019 and here we go once again. However, this time Google are playing catch up as they battle competition from Bing, who have been showing Image Extensions for the past year.<\/p>\n<p>Nonetheless, we were lucky enough to once again be whitelisted, and eager to measure the impact within the context of Google\u2019s new \u2018mobile first\u2019 vision.<\/p>\n<p><strong>The Details<\/strong><\/p>\n<p>Visual sitelinks are available exclusively on mobile, replacing your standard text sitelinks. A minimum of 4 clickable images, 16:9 aspect ratio, will use the same \u2018carousel\u2019 feature now seen within Google\u2019s Price Extensions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10711\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Picture1-2.png\" alt=\"Picture1\" width=\"499\" height=\"848\" \/><\/p>\n<p><strong>The Performance<\/strong><\/p>\n<p>To be blunt, Image Extensions totally dominate the mobile page. While it\u2019s impossible to dispute their visual impact, the question is whether the numbers match the \u2018wow factor\u2019 the images invoke?<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d90aed63fc7'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d90aed63fc7');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Two weeks in, exposure is impressive and initial performance numbers are very promising.<\/p>\n<p><strong>The Bullet Points<\/strong><\/p>\n<ul>\n<li>CTRs with Image Extensions are 30% higher than mobile averages.<\/li>\n<li>Mobile CPCs remain consistent.<\/li>\n<li>Account wide upward trend in Impression Assisted conversions.<\/li>\n<\/ul>\n<p>Interestingly enough, and counter to alternative extensions, Visual Sitelinks are 5 times more likely to appear for \u2018Non-Brand\u2019 terms. This renders their use especially potent &#8211; for those with the budget to field the necessary position 1 required, that is.<\/p>\n<p>The bottom line is, make sure you take advantage of this beta if you can &#8211; Google won\u2019t release it for a third time. Centre Parcs, a client of DAC London, was invited to use the beta version, an opportunity DAC jumped at and have used with brilliant results thus far. Centre Parcs provided the perfect candidate for this roll-out, as they have very strong visuals that work especially well on Visual Sitelinks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google have unveiled a \u2018new\u2019 mobile beta product dubbed \u2018Visual Sitelinks\u2019. For those of you who have been following digital marketing for a number of years, this will feel an awful lot like d\u00e9j\u00e0 vu, and that\u2019s because it should. Google initially rolled out its Image Extension beta back in 2013. However, this foray sadly [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":114636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2869],"tags":[],"class_list":["post-114634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Visual Sitelinks\u2019 \u2013 The Return of The Image Extension? | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Visual Sitelinks\u2019 \u2013 The Return of The Image Extension? | DAC\" \/>\n<meta property=\"og:description\" content=\"Google have unveiled a \u2018new\u2019 mobile beta product dubbed \u2018Visual Sitelinks\u2019. For those of you who have been following digital marketing for a number of years, this will feel an awful lot like d\u00e9j\u00e0 vu, and that\u2019s because it should. Google initially rolled out its Image Extension beta back in 2013. However, this foray sadly [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-31T23:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T05:36:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/The-Return-of-The-Image-Extension.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sbrennan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sbrennan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/\"},\"author\":{\"name\":\"sbrennan\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/5403857cb0981ac827e7e547d99622f5\"},\"headline\":\"\u2018Visual Sitelinks\u2019 \u2013 The Return of The Image Extension?\",\"datePublished\":\"2017-01-31T23:24:00+00:00\",\"dateModified\":\"2024-12-23T05:36:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/\"},\"wordCount\":351,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/The-Return-of-The-Image-Extension.jpg\",\"articleSection\":[\"Creative\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/visual-sitelinks-return-image-extension\/\",\"name\":\"\u2018Visual Sitelinks\u2019 \u2013 The Return of The Image Extension? 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