{"id":114587,"date":"2016-01-29T17:31:00","date_gmt":"2016-01-29T22:31:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/is-apple-planning-to-compete-with-google-street-view\/"},"modified":"2024-12-23T00:36:44","modified_gmt":"2024-12-23T05:36:44","slug":"is-apple-planning-to-compete-with-google-street-view","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/is-apple-planning-to-compete-with-google-street-view\/","title":{"rendered":"Is Apple planning to compete with Google \u2018Street View\u2019?"},"content":{"rendered":"

Evidence emerged this week to suggest Apple may be working on its own version of Google Street View: the fun and sometimes useful feature which provides interactive, 360 degree panoramic views of any street, in more than 40 countries. The following statement<\/a> appears on the Apple website… \"Picture1\" London, Paris, California, New York and Washington are among the initial targets over January and February, so if you live in these areas, keep your eyes peeled for the Apple car! Since Google blurs out faces and number plates on Street View, the above information suggests Apple may be planning a very similar service.<\/p>\n

How could Apple use this data?<\/strong><\/h3>\n

Currently it\u2019s tricky to be clear on Apple\u2019s intentions, while such little information is available. Apple Maps initially struggled to gain traction and suffered numerous problems, but after significant improvements, it has become more popular than Google Maps on the iPhone. According to Apple it now receives over five billion map-related requests per week. Street View is one feature Google retains competitive advantage through at the moment, so Apple may be hoping to close that gap with the launch of a rival service. However, Business Insider<\/em> speculates that Apple could just be enhancing its Flyover feature, which offers 3D versions of well-known buildings, such as Buckingham Palace in London or the Empire State Building in New York. It could additionally be seeking to improve its mapping data accuracy and navigation. Interestingly, Google has never released usage data on Street View, as it seems likely that its usage numbers don\u2019t match with the amount of resources it has invested in it.<\/p>\n

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