{"id":114569,"date":"2014-10-30T15:28:00","date_gmt":"2014-10-30T20:28:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/robots-txt-show-best-side-google\/"},"modified":"2024-12-23T00:36:44","modified_gmt":"2024-12-23T05:36:44","slug":"robots-txt-show-best-side-google","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/robots-txt-show-best-side-google\/","title":{"rendered":"Robots.txt: How to Show Your Best Side to Google"},"content":{"rendered":"<p>Recently Google changed the way they view sites. In the past search engines tended to see a website much as a user using a text-only browser would. This has since changed. Now search engines have switched to looking at sites as a human would a modern web browser; rich with imagery, video content and a variety of other media.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/10\/Screenshot-2014-10-28-14.49.50.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5931 aligncenter\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/10\/Screenshot-2014-10-28-14.49.50-1024x545.png\" alt=\"robots.txt\" width=\"581\" height=\"310\" \/><\/a><\/p>\n<p>This can cause problems if a sites robots.txt accidently blocks JavaScript, CSS and images from being crawled. This can happen when a CMS (content management system) has a default robots.txt that blocks the key files that are required to display a page from Google&#8217;s crawler&#8217;s gaze. If you do this <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\">Google have gone on record<\/a> as saying:<\/p>\n<blockquote><p>Disallowing crawling of JavaScript or CSS files in your site\u2019s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.\u201d<\/p><\/blockquote>\n<p>This is a major change and indicates that how a site looks to a human user now factors as a ranking metric. After all Google want to provide the end user the best possible sites. And in this day and age a text-based site simply wont do. We have come to expect imagery, video and a host of other points of interaction. A Robots.txt file is a powerful tool, but the downside is that even a minor error in the robots.txt file can cause major disruption. We have seen sites block so much of their JavaScript, images and CSS that they appear to Google as a text-only website. In the past we have seen sites accidentally block themselves entirely, which had a massive impact on the traffic to their site.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fcbc634df3c'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fcbc634df3c');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><b>Tips for checking your robots.txt<\/b><\/h2>\n<p>Google now provide tools as part of <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">Google Webmaster Tools<\/a> that allow you to see the results of a Google crawl and if any elements on a page are blocked. You or your developers should not just use a default robots.txt for a particular CMS without checking each line to ensure that it\u2019s required or if additional lines need to be added. Make sure that every site has a robots.txt even if it is empty. Sometimes when Google\u2019s crawler bots can\u2019t find a robots.txt file it can assume that the entire site no longer exists and you could take a substantial rankings hit and ultimately lose traffic. <span style=\"line-height: 1.5em;\">Another problem that is often encountered with robots.txt files comes during the launch of a new site. Developers put robots.txt files to block all crawlers during the development phase. This is done so as not to allow a half built site to rank. Forgetting to remove these is a problem I see more often than I would like to.<\/span> If you would like any further clarification on this issue do not hesitate to get in contact with a member of the team. We\u2019d be happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently Google changed the way they view sites. In the past search engines tended to see a website much as a user using a text-only browser would. This has since changed. Now search engines have switched to looking at sites as a human would a modern web browser; rich with imagery, video content and a [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":114571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.85,"reading_level_needs_review":"0","footnotes":""},"categories":[2861],"tags":[],"class_list":["post-114569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Robots.txt: How to Show Your Best Side to Google | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/robots-txt-show-best-side-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robots.txt: How to Show Your Best Side to Google | DAC\" \/>\n<meta property=\"og:description\" content=\"Recently Google changed the way they view sites. 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