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There have been a couple of incredible stories on Reddit recently which go to show\u00a0of the power of social media. I thought I would pick out two of the best, explaining why I thought they were particularly brilliant.<\/p>\n
Let’s start with:\u00a0Hot Squeeze: My Story of Entrepreneurship<\/a> (That link takes you to the imgur album with her comments – this link<\/a> takes you to the Reddit post & comments).<\/p>\n It’s primarily a thank you to a social media channel – an open, honest description of circumstance, new business issues, and human problems.<\/p>\n It’s a thank you to Reddit for helping keep a business alive, and despite Reddit’s notorious dislike for promotional contributions (see r\/hailcorporate<\/a>) – this one was sitting on the front page with a solid number of upvotes.<\/p>\n As\u00a0you read through you’ll see how the story of the business involves the channel – using it to gain awareness via tightly targeted free samples offered to a highly relevant subreddit – resulting in some serious buy in to the brand story and product from those users. There’s lots of community interaction, resulting in greater\u00a0demand, raised brand awareness, and interest from major distributors as ‘people from the internet’ start requesting the brand.<\/p>\n The ‘thank you’ post cements the brand as Reddit’s own – providing a second opportunity to reach a wider audience and tells a complete brand story that you’re unlikely to forget next time you’re in the sauce section of the supermarket.<\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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