{"id":114468,"date":"2015-03-17T15:33:00","date_gmt":"2015-03-17T20:33:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/five-stereotypes-to-avoid-during-a-blogger-outreach-campaign\/"},"modified":"2024-12-23T00:36:30","modified_gmt":"2024-12-23T05:36:30","slug":"five-stereotypes-to-avoid-during-a-blogger-outreach-campaign","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/five-stereotypes-to-avoid-during-a-blogger-outreach-campaign\/","title":{"rendered":"5 party stereotypes to avoid during a blogger outreach campaign"},"content":{"rendered":"

At DAC (formerly known as Ambergreen), we carry out blogger outreach<\/a> for a number of clients. Digitally conversing with bloggers about products, events and content is a little like networking at a party. Invariably, you will know a little about those you are talking to, after all they regularly post about their lives online, but you will never have met them and it\u2019s now up to you to strike up a conversation and try to build some meaningful relationships. Just like at that party, there is an unspoken etiquette that applies to the way in which communications are carried out during blogger outreach and, just like at that party, there are particular kinds of people you really don\u2019t want to be \u2026<\/p>\n

The desperate, \u2018let\u2019s be BFFs forever\u2019 suck-up<\/h4>\n

This guy is pretty pathetic. He spends the majority of his time running about after you and trying to take part in every conversation you are involved in. You say you like football, he likes football too. You express an interest in cooking, lo and behold, so does he. If you said that you really enjoyed eating mouldy tomatoes, they would probably turn out to be his snack of choice too \u2026. Whilst this is quite flattering to begin with, it soon becomes annoying and insincere. When proposing outreach collaborations with bloggers, it is important to remember the purpose of the activity and the brand you represent. If the blog doesn\u2019t fit your brand or the blogger is not interested in the proposal you have put forward, move on. This isn\u2019t a good match for this campaign and there is no point trying to fit a square peg in a round hole. Be polite, maintain the relationship and maybe next time, you can work together, but on this occasion, just take a step back.<\/p>\n

The oversharing, \u2018let me tell you my lifestory\u2019 chatterbox<\/strong><\/h4>\n

This guy is as close a human comes to resembling a meerkat. His ears literally prick up and his entire body lengthens as soon as he hears a conversation to which he feels he can contribute. He rushes over to said conversation and, as soon as is physically possible, he fills any momentary pause for breath with information that he knows: Stories from his life, opinions that he has, anything to be the one talking. This is annoying. This is pretty rude and this will disperse the conversing group within minutes. When making contact with bloggers, don\u2019t overshare. Don\u2019t bombard them with useless information about your brand, your ethos, your sales results or your coffee break structure. They really couldn\u2019t care less. It is important that you let bloggers know the key information about the opportunity you are emailing them about and that\u2019s it. They will already have a whole bunch of people to chat to. Make sure your communications are concise, to the point and, above all, relevant to the blogger.<\/p>\n

The disinterested, \u2018only wants one thing\u2019 sleeze<\/h4>\n

Everyone\u2019s met this guy. He sidles over to you with a creepy smile on his face. \u2018Sup\u2019 he says, giving you a quick glance up and down. Immediately, he begins to tell you, regardless of whether or not you are in any way interested, all about his high paid job, his gym membership and his terrible addictive love of fast cars. After an unbroken ten minute schpiel to this effect, he pauses for breath to ask if you want to go somewhere \u2018a little quieter\u2019 \u2026 This guy is an idiot. No one likes this guy and there\u2019s absolutely no way we\u2019re going anywhere with him, let alone, somewhere \u2018a little quieter\u2019. When choosing bloggers for an outreach campaign, it is important to show an interest in them. Don\u2019t just pick a list of URLs downloaded from a database or copied straight from google. Don\u2019t judge the blog by the cover photo. Do your research. Find out what kind of things the blogger writes about. Do they use images or is it mostly prose? Do they have a particular area of interest? Hey, do they even work with brands!? A lot of bloggers will make it explicitly clear that this is not on their agenda, so why waste everyone\u2019s time by chatting them up!?<\/p>\n

The irritating, \u2018I\u2019m better than you\u2019 wise-guy<\/h4>\n
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