{"id":114405,"date":"2015-11-26T20:46:00","date_gmt":"2015-11-27T01:46:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/5-essential-seo-predictions-to-watch-in-2016-2\/"},"modified":"2024-12-30T07:40:53","modified_gmt":"2024-12-30T12:40:53","slug":"5-essential-seo-predictions-to-watch-in-2016-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/5-essential-seo-predictions-to-watch-in-2016-2\/","title":{"rendered":"5 Essential SEO Predictions to Watch in 2016"},"content":{"rendered":"<p>As we ring in a new year, we SEOers will once again look to staying one step ahead of Google&#8217;s algorithm updates. Will we see another Mobilegeddon? Will <a href=\"\/?p=4791\">Twitter set up a permanent nest in the SERPs<\/a>? Will Google+ find its purpose in life? In the ever-changing landscape of search marketing, speculating on future advancements is the name of the game, which is why\u00a0I&#8217;m\u00a0starting 2016\u00a0with\u00a0five of the most important SEO predictions&#8230;<\/p>\n<ol>\n<li>\n<h2><strong>Mobile-Optimisation Will Surpass Desktop Optimisation in Importance<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>On April 21, 2015, Google released a noteworthy <a href=\"\/?p=4921\">mobile ranking algorithm<\/a> designed to give a lift to mobile-friendly pages in mobile search results.<\/p>\n<p>With mobile users growing in numbers, <a href=\"http:\/\/adwords.blogspot.com\/2015\/05\/building-for-next-moment.html\">mobile searches actually surpassed desktop searches<\/a>\u00a0earlier this year. This shift will continue into 2016 and beyond making mobile traffic by far the more important.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/EMarketer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7341 aligncenter\" src=\"\/wpe-content\/uploads\/2015\/11\/EMarketer.png\" alt=\"EMarketer Search Behavior\" width=\"619\" height=\"534\" \/><\/a><\/p>\n<p>In addition to optimising for page speed, below is checklist that will make Google happy by <a href=\"\/en-gb\/services\/cro-and-usability\/\">ensuring a great user experience<\/a>.<\/p>\n<ul>\n<li>Use simple navigation<\/li>\n<li>Use a \u201cclick-to-call-button\u201d for easy phone number access.<\/li>\n<li>Make sure text is readable and concise.<\/li>\n<li>Make sure calls-to-action are designed with mobile in mind.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h2><strong>Apps and Deep Links To Them Will Become More Important For SEO in 2016<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/Apps-and-Deep-Links.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7342\" src=\"\/wpe-content\/uploads\/2015\/11\/Apps-and-Deep-Links.png\" alt=\"Mobile phone and apps\" width=\"860\" height=\"490\" \/><\/a><\/p>\n<p>With the continued rise of mobile use, apps may eventually overtake traditional websites in popularity and functionality. For this reason, important SEO techniques will include App Indexing.<\/p>\n<p>Starting in 2016, \u201cdeep links\u201d to apps (meaning links that point toward a specific page or section of a specific app)\u00a0<a href=\"http:\/\/searchengineland.com\/deep-links-apps-represent-future-link-building-231513\">will start to carry more meaning<\/a>.<\/p>\n<p>Benefits of App Indexing:<\/p>\n<ul>\n<li>This will help <strong>increase app installs<\/strong>. Users that do not have your app installed have the ability to do so on matching queries from the search.<\/li>\n<\/ul>\n<ul>\n<li>This gives users that have your app installed, <strong>access to deep content<\/strong> in your app-directly from a search result.<\/li>\n<\/ul>\n<ul>\n<li>When the app is installed Google will be able to show enhanced display elements such as the app icon which will help <strong>promote re-engagement.<\/strong><\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong>Structured Data Markup Will be More Vital in 2016<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p><a href=\"\/?p=4\">Structured data is an important element of SEO<\/a> and Google will place more emphasis on this in 2016. This is on-page markup that enables search engines to better understand the information on a website.\u00a0 Structured data makes it easier for crawlers to determine the fundamentals such as NAP data, and more complex information like articles, events, products, recipes and even the recently launched <a href=\"http:\/\/www.thesempost.com\/google-launches-critic-review-schema-markup-including-json-ld\/\">critic reviews<\/a> schema markup.<\/p>\n<p>Marking up your pages not only makes it easier for search engines to properly categorise your site\u2019s content, but it also can be used to define and display\u00a0<strong>rich snippets<\/strong>\u00a0of your content in search engine results pages.\u00a0A major benefit to rich snippets is that they can result in higher\u00a0click-through rates if users can quickly identify what they are looking for, but at the same time could reduce traffic to the site if the information is readily displayed in the SERP.<\/p>\n<p>It is believed that, in 2016, Google will be expanding on how they use markup within the search results, knowledge boxes and panels.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/Knowledge-Boxes-and-Panels.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7344\" src=\"\/wpe-content\/uploads\/2015\/11\/Knowledge-Boxes-and-Panels.png\" alt=\"Google Rich Snippets\" width=\"800\" height=\"302\" \/><\/a><\/p>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/Rich-Snippets.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7346\" src=\"\/wpe-content\/uploads\/2015\/11\/Rich-Snippets.png\" alt=\"Richard Snippets LinkedIn\" width=\"962\" height=\"294\" \/><\/a><\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aafe66a69c1e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aafe66a69c1e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<ol start=\"4\">\n<li>\n<h2><strong>The Yin Yang of Increased Indexing of Social Content With Search in 2016<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/Social-and-Search.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7350 aligncenter\" src=\"\/wpe-content\/uploads\/2015\/11\/Social-and-Search.png\" alt=\"Yin and Yang Digital Marketing\" width=\"209\" height=\"223\" \/><\/a><\/p>\n<p>In 2015 Google successfully negotiated arrangements with Facebook and Twitter so that whether you are searching for \u201cmittens for kittens\u201d and how to take your <a href=\"\/?p=7081\">business global<\/a>, or for \u201chot dudes in pink bear onesies,\u201d [<a href=\"http:\/\/moteam.co\/dacgroup\" target=\"_blank\" rel=\"noopener\">Donate today<\/a>!] chances are you will probably see a tweet pop up on your mobile SERPs.<\/p>\n<p>2016 should show more platforms profoundly indexed and accessible to Google. Social posts will carry a significance\/attention similar to any web page, and \u201cweb\u201d and \u201csocial media\u201d will mesh even more from an SEO perspective.<\/p>\n<ol start=\"5\">\n<li>\n<h2><strong>The Evolution of Content Marketing in 2016<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/Content-Marketing-Institute.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7351 aligncenter\" src=\"\/wpe-content\/uploads\/2015\/11\/Content-Marketing-Institute.png\" alt=\"Content Marketing Quote\" width=\"650\" height=\"209\" \/><\/a><\/p>\n<p><strong>The Move toward Themes, Not Just Targeting Keywords:<\/strong><\/p>\n<p>Google algorithm updates such as Hummingbird and Panda updates have shown that <em>concepts<\/em> have become more significant than just individual keywords in search marketing. Content today needs to be about <em>something<\/em> that your audience is looking for to provide that user experience Google encourages.<\/p>\n<p>SEO and Website Strategist <a href=\"https:\/\/moz.com\/community\/users\/155620\">Cyrus Shepard<\/a> explains that search marketing and themes are associated in three primary ways:<\/p>\n<ul>\n<li>\n<h3><u>What the user intends<\/u><\/h3>\n<\/li>\n<\/ul>\n<p>Google is about user experience and wants to better understand what the audience is asking by relating that question to concepts and themes not just the specific pages optimised for the keywords in the search.<\/p>\n<ul>\n<li>\n<h3><u>What your content is about<\/u><\/h3>\n<\/li>\n<\/ul>\n<p>Search engines read the keywords on your pages to try and figure out what those pages are conceptually about.<\/p>\n<ul>\n<li>\n<h3><u>Relating concepts to one another<\/u><\/h3>\n<\/li>\n<\/ul>\n<p>Google will display search engine results pages, relating concepts to each other. If you search a movie title, this may be showing how the film relates to ratings, reviews, actors, writers, cast and if there is a book based on the film.<\/p>\n<p><strong>10x Content:<\/strong><\/p>\n<p><em>\u201cRefers to content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.\u201d &#8212; Rand Fishkin,\u00a0<\/em><em>Moz<\/em><\/p>\n<p>Qualities of 10x\u00a0Content<\/p>\n<p>10x Content delivers a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc. Not all of the below criteria are required as the key factor is that the piece is unique and encourages readers to share.<\/p>\n<ul>\n<li>Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.<\/li>\n<li>Delivers content that is some substantive combination of high-quality, trustworthy, useful, and interesting<\/li>\n<li>Is considerably different in scope and detail from other works on similar topics<\/li>\n<li>Loads quickly and is usable on any device or browser<\/li>\n<li>Creates an emotional response of awe, surprise, joy, anticipation, and\/or admiration<\/li>\n<li>Has achieved an impressive quantity of amplification (through shares on social networks and\/or links)<\/li>\n<li>Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.<\/li>\n<\/ul>\n<p>Like every year, the most important SEO tip is to make Google happy and in 2016 this means \u201cUX\u201d \u2013 User Experience. As competition continues to grow, marketers must realise it\u2019s not just about ranking high if your audience is not happy &#8211; you are required to deliver what your target audience actually wants to see and engage.<\/p>\n<p>Users want quality information &#8211; quickly and easily. With the rise of mobile use, be sure to optimise for this via responsive design, speed and app indexing. Help Google better understand what your page is about with microdata markup on vital information. This will be displayed in SERPs so you can enjoy a higher CTR.<\/p>\n<p>Go the extra mile by using the qualities of the <a href=\"\/en-gb\/services\/content-strategy\/\">10x Content<\/a>. This will help you to implement all the above tips and ensure that you think in terms of concepts, not just keywords.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/Shia-Do-It.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7352 aligncenter\" src=\"\/wpe-content\/uploads\/2015\/11\/Shia-Do-It.png\" alt=\"Shia LaBeouf Do It\" width=\"385\" height=\"383\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>For more information on <a href=\"\/en-gb\/services\/search-engine-optimisation\/\">planning your SEO strategy<\/a> for the year ahead, <a href=\"\/en-gb\/get-in-touch\/\">contact a DAC specialist today.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we ring in a new year, we SEOers will once again look to staying one step ahead of Google&#8217;s algorithm updates. Will we see another Mobilegeddon? Will Twitter set up a permanent nest in the SERPs? Will Google+ find its purpose in life? In the ever-changing landscape of search marketing, speculating on future advancements [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":113426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2897],"tags":[690,489,490,2764,694,500],"class_list":["post-114405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization","tag-2016-2","tag-digital-marketing-2","tag-google-2","tag-insights-2","tag-predictions-2","tag-seo-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Essential SEO Predictions to Watch in 2016 | DAC<\/title>\n<meta name=\"description\" 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