{"id":114373,"date":"2016-04-06T13:30:00","date_gmt":"2016-04-06T18:30:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/4-stages-of-better-blogger-outreach\/"},"modified":"2024-12-23T00:36:17","modified_gmt":"2024-12-23T05:36:17","slug":"4-stages-of-better-blogger-outreach","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/4-stages-of-better-blogger-outreach\/","title":{"rendered":"The Hero\u2019s Journey: 4 Stages of Better Blogger Outreach"},"content":{"rendered":"<p>What do Luke Skywalker, Katniss Everdeen, and Harry Potter all have in common (besides being generally awesome at staying alive)? Like many of pop culture\u2019s greatest heroes, they followed the same path to greatness, a path mythologist Joseph Campbell called \u201cThe Hero\u2019s Journey.\u201d<\/p>\n<p>The Hero\u2019s Journey is the definitive path to greatness, but it doesn\u2019t stop with Jedi and pubescent wizards. Yes, it applies to digital marketers, too!<\/p>\n<p>By mastering the four stages of better blogger outreach, you too can achieve greatness and lead the most successful blogger outreach campaign of all time.*<\/p>\n<p>*(Or at least one that\u2019ll get you killer results and also impress your boss.)<!--more--><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6019\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2016\/04\/The-Heros-Journey.png\" alt=\"4 Stages of blogger outreach\" width=\"716\" height=\"483\" \/><\/p>\n<h3>Stage 1: \u00a0The Call to Adventure<\/h3>\n<p>All heroes start small: Luke Skywalker was an angsty kid on Tatooine; Katniss Everdeen was an angsty kid in District 12; and Harry Potter was an angsty kid in a cupboard under the stairs. What\u2019s the common theme here? No, not teen angst \u2013 although, to be fair, they all have pretty decent excuses.<\/p>\n<p>They all had an external call to adventure. So, what\u2019s yours? Launching a new product? Increasing your company\u2019s reputation? Driving sales? You need some blogger outreach.<\/p>\n<ul>\n<li>Increase brand awareness. Posts from even a few bloggers can reach thousands of leads and potential ambassadors, especially when social media is involved.<\/li>\n<li><a href=\"https:\/\/ambergreeninternetmarketing.com\/blog\/what-is-good-search-engine-optimisation-seo-these-days\/\" target=\"_blank\" rel=\"noopener\">Boost your SEO<\/a>. Depending on the type of link, inbound links are a great way to raise your website\u2019s authority and bump up your search rankings.<\/li>\n<\/ul>\n<h3>Stage 2: Crossing the Threshold<\/h3>\n<p>So cross that threshold and reach out to those bloggers! E-mail is a friendly yet professional way to do this.<\/p>\n<p>Just make sure you don\u2019t fail to impress by sending a generic \u201cDear Sir\/Madam\u201d speech about how great your product is. Bloggers receive these <a href=\"https:\/\/ambergreeninternetmarketing.com\/blog\/five-stereotypes-to-avoid-during-a-blogger-outreach-campaign\/\" target=\"_blank\" rel=\"noopener\">all the time<\/a>, and you\u2019ll get nowhere on your Hero\u2019s Journey if you\u2019re acting like a background character.<\/p>\n<p>In order to intrigue your potential bloggers, be sure to:<\/p>\n<ul>\n<li>Address them by name<\/li>\n<li>State specific reasons why their blog is a good fit for your products<\/li>\n<li>Acknowledge that they\u2019d be doing you a service but also that it will benefit them (offering a free product in exchange for a review can go a long way)<\/li>\n<\/ul>\n<p>Once you\u2019ve crossed the threshold and e-mailed your bloggers, you\u2019re well on your way to outreach greatness! But you\u2019ve still got a major hurdle to go before completing a truly successful blogger outreach campaign.<\/p>\n<p>Before seeing any results, you must first survive <em>The Abyss<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/dev-dac-website-build.pantheonsite.io\/wpe-content\/uploads\/2024\/11\/c87eec40-7ff8-0133-90b5-0e17bac22e39.gif\" alt=\"Challenges of blogger outreach\" width=\"500\" height=\"213\" \/>Stage 3: The Abyss<\/h3>\n<p>The Abyss represents all of the drawbacks and challenges heroes face on their journeys. After all, do you think Katniss Everdeen survived the Hunger Games by collecting wildflowers and chasing butterflies? No! She had to face challenges along the way, and it will be no different for you.<\/p>\n<p>In every blogger outreach campaign, there will come a point when a few bloggers just aren\u2019t delivering on their promises. You sent them free products, but there are no posts, links, or social media shout-outs.<\/p>\n<p>There are several ways to chase results while still remaining professional and friendly.<\/p>\n<ol>\n<li><strong>Get quality content in a timely manner by offering an initial incentive.<\/strong><br \/>\nIn your initial email, let your bloggers know that you\u2019ll award the writer of the best blog with a special prize. There are several benefits to this:<\/p>\n<ul>\n<li>More bloggers will agree to review your product in the first place.<\/li>\n<li>Posts will generally be of a higher quality as they compete to win the prize.<\/li>\n<li>More bloggers will publish their posts in a timely manner, especially if you place a deadline for entry.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Send a short-and-sweet reminder e-mail.<\/strong><br \/>\nBloggers are busy people too &#8211; busier the more professional they are. A reminder can motivate any slow-boats to get their blogs posted. They may have even posted their blog but forgot to send you the link.<\/li>\n<li><strong>Learn from the experience.<\/strong><br \/>\nYou may still have those one or two bloggers who simply don\u2019t deliver on their commitments. If that\u2019s the case, you must simply cut your losses and learn from the experience. Make a note for your records, using your judgement whether or not to try again with these bloggers next time.<\/li>\n<\/ol>\n<p>If you follow these blogger outreach tips, you\u2019ll present yourself to bloggers as both professional and personal. And once you\u2019ve done that, you\u2019re out of <em>The Abyss<\/em> and ready to reap your reward.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_6020\" style=\"width: 742px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6020\" class=\"size-full wp-image-6020\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2016\/04\/Harry-Potter.png\" alt=\"Successful blogger outreach\" width=\"732\" height=\"392\" \/><p id=\"caption-attachment-6020\" class=\"wp-caption-text\"><em>This is how happy you will be.<\/em>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab082b987457'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab082b987457');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section><\/p><\/div>\n<h3>Stage 4: Reaping the Rewards<\/h3>\n<p>Your work is complete. Bloggers were thanked, managers were debriefed, and you were the hero of a successful blogger outreach campaign. But why was it so successful? Let\u2019s take a look at what made your campaign so much stronger than Boring Bob\u2019s from across the office.<\/p>\n<ul>\n<li>You connected with your bloggers on a personal level, valuing their unique tastes and appreciating that they had a lot going on outside of writing about your product.<\/li>\n<li>You incentivised publishing timely, well-written posts by offering a special reward to the writer of the best blog.<\/li>\n<li>You chased all straggling or \u201cforgetful\u201d bloggers, prompting them to fulfil their commitments while still treating them with kindness and respect \u2013 and thereby retaining them as future collaborators.<\/li>\n<\/ul>\n<p>But what does this mean for the hero in you?<\/p>\n<p>By the end of their journeys, Luke had mastered the Force, Katniss had won the Hunger Games, and Harry finally got to chill out without having to worry about being zapped by a half-dead wizard with a grudge.<\/p>\n<p>So what have you earned by successfully completing your journey? It\u2019s more than you might think.<\/p>\n<p>For one, you have tangible stats to demonstrate the merit of your efforts. Not only that, but you\u2019ve also achieved something you might not have considered up until now: bloggers will actually look forward to working with you next time.<\/p>\n<p>The more popular a blogger is, the more often their inbox will be swamped with product review requests. But when they see your name \u2013 the name of a rep who treated them with respect, who appreciated their unique style and talents, and who acknowledged their busy workload \u2013 they will happily bump your request to the top of their to-do list.<\/p>\n<p>After all, you\u2019ve proven yourself: you\u2019re an <strong>Outreach Hero<\/strong>!<\/p>\n<div id=\"attachment_6021\" style=\"width: 318px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6021\" class=\"size-full wp-image-6021\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2016\/04\/Kaniss.png\" alt=\"Rewards of blogger outreach\" width=\"308\" height=\"360\" \/><p id=\"caption-attachment-6021\" class=\"wp-caption-text\"><em>Badass.<\/em><\/p><\/div>\n<p>Here at Ambergreen, we\u2019ve been doing blogger outreach for years. Constantly adding new members to our strong base of loyal bloggers, we\u2019ll provide the <a href=\"https:\/\/ambergreeninternetmarketing.com\/digital-marketing-services\/digital-pr-4\/\" target=\"_blank\" rel=\"noopener\">services and industry expertise<\/a> you need in order to make your business stronger than ever before.<\/p>\n<p><strong>If you\u2019re ready to get the most out of your blogger outreach, <a href=\"https:\/\/ambergreeninternetmarketing.com\/contact\/\">get in touch<\/a> and start your own journey now.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do Luke Skywalker, Katniss Everdeen, and Harry Potter all have in common (besides being generally awesome at staying alive)? Like many of pop culture\u2019s greatest heroes, they followed the same path to greatness, a path mythologist Joseph Campbell called \u201cThe Hero\u2019s Journey.\u201d The Hero\u2019s Journey is the definitive path to greatness, but it doesn\u2019t [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":114375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2904],"tags":[629,341,393,774,988],"class_list":["post-114373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-blogger-outreach","tag-content-marketing","tag-digital-pr","tag-online-marketing","tag-word-of-mouth-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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