{"id":114320,"date":"2018-01-22T15:20:00","date_gmt":"2018-01-22T20:20:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/businesses-need-know-whatsapp-business\/"},"modified":"2024-12-23T00:36:13","modified_gmt":"2024-12-23T05:36:13","slug":"businesses-need-know-whatsapp-business","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/businesses-need-know-whatsapp-business\/","title":{"rendered":"What businesses need to know about WhatsApp Business"},"content":{"rendered":"<p>Yesterday, popular messaging service WhatsApp\u00a0<a href=\"https:\/\/blog.whatsapp.com\/10000637\/Introducing-the-WhatsApp-Business-App\">announced<\/a>\u00a0the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their customers. It claims it will also make it more convenient for its 1.3 billion users to chat with businesses that matter to them.<\/p>\n<p>Business who make use of the app will be able to create and manage business profiles, much as they would with a Facebook page, and include basic information for customers such as a business description, their email or physical addresses, and website URL. The app also offers messaging tools, enabling them to craft quick replies\u00a0that provide fast answers to frequently asked questions,\u00a0greeting messages\u00a0that introduce customers to the business, and\u00a0away messages\u00a0that let customers know when they are busy.<\/p>\n<p>WhatsApp Business will also unlock desktop functionality for businesses, meaning they won&#8217;t need to use the Android app exclusively to send and receive messages.\u00a0Messaging statistics will also be available for businesses to review simple metrics such as the number of messages read, so that they can easily see what&#8217;s working.<\/p>\n<p>Additionally, WhatsApp Business profiles will be labelled as such, so that users will be fully aware that they are talking to a business. \u00a0The platform says that over time, some businesses will receive Confirmed Accounts, once they\u2019ve been able to confirm that the phone number on the account matches the phone number\u00a0of the business. Verified businesses will feature a label indicating that they&#8217;ve been verified.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11709\" src=\"\/wpe-content\/uploads\/sites\/5\/2018\/01\/1.png\" alt=\"\" width=\"513\" height=\"687\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For consumers, they will be able to continue using WhatsApp as usual and there will be no need to download anything new. Individual users will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam. According to reports, businesses will only be able to contact people who have provided their phone number and agreed to be contacted by the business over WhatsApp.\u201d<\/p>\n<p><a href=\"https:\/\/www.whatsapp.com\/business\">WhatsApp Business<\/a>\u00a0is free to download on Google Play in Indonesia, Italy, Mexico, the UK and the US. The app is rolling out around the world in the coming weeks. Currently there is no mention of an iOS release yet.<\/p>\n<p><strong>What does this mean for businesses?<\/strong><\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab2c3f5b56a4'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab2c3f5b56a4');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Facebook acquired WhatsApp for approximately $20bn in 2014. At the time the messaging platform held just <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2014-10-28\/facebook-s-22-billion-whatsapp-deal-buys-10-million-in-sales\">$10m in revenue<\/a>, and industry insiders were sceptical how the social network would get its money back, let alone generate any revenue from it.<\/p>\n<p>Towards the end of last year, WhatsApp revealed it was gearing up to finally monetise its messaging service, and <a href=\"https:\/\/www.wsj.com\/articles\/facebook-tees-up-whatsapp-to-make-money-1504609201\">Chief Operating Officer Matt Idema told the Wall Street Journal<\/a> that \u201cwe do intend on charging businesses in the future\u201d. Although the launch version of\u00a0WhatsApp Business is free for small businesses, it\u2019s safe to assume that paid features are on the horizon, for larger enterprise businesses most probably (such as airlines, ecommerce sites, and banks), with the potential for more advanced features to also come at a cost.<\/p>\n<p>There\u2019s little doubt that messaging apps are extremely popular right now, and WhatsApp is already a successful customer service tool for businesses. For example, Morning Consult says that 80% of small businesses in India and Brazil that are on WhatsApp indicate that the messaging platform is helping them communicate with their customers and grow their businesses. WhatsApp users are also incredibly engaged, sending more than 55bn messages each day, so the business version holds lots of potential.<\/p>\n<p>For small businesses not already utilising WhatsApp, now would be the time to familiarise themselves with the platform, if it makes sense within their region. Particularly at a time when there is widespread industry concern surrounding the change in Facebook\u2019s algorithm for business publishers, it makes sense to be broadening the net and considering all social engagement opportunities available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, popular messaging service WhatsApp\u00a0announced\u00a0the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their customers. It claims it will also make it more convenient for its 1.3 billion users to chat with businesses that matter to them. Business who make use [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":114322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2883],"tags":[],"class_list":["post-114320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What businesses need to know about WhatsApp Business | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/businesses-need-know-whatsapp-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What businesses need to know about WhatsApp Business | DAC\" \/>\n<meta property=\"og:description\" content=\"Yesterday, popular messaging service WhatsApp\u00a0announced\u00a0the launch of WhatsApp Business, which it says it has designed with small businesses in mind, to help them communicate more easily with their customers. It claims it will also make it more convenient for its 1.3 billion users to chat with businesses that matter to them. 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