{"id":114311,"date":"2018-01-04T19:14:00","date_gmt":"2018-01-05T00:14:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/2018-dawning-calm-technology\/"},"modified":"2024-12-23T00:36:13","modified_gmt":"2024-12-23T05:36:13","slug":"2018-dawning-calm-technology","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/2018-dawning-calm-technology\/","title":{"rendered":"Could 2018 be the dawning of calm technology?"},"content":{"rendered":"<p>The principles of\u00a0\u201ccalm computing\u201d\u00a0and\u00a0\u201ccalm technology\u201d\u00a0were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of ubiquitous computing and consequently \u201cfeeling overwhelmed and dislocated in the maelstrom of information flying all around us\u201d. Their proposed solution was slightly paradoxical: that more information can be better, providing we are attending to it less.\u00a0Anticipating the growth of the Internet of Things (IoT) and the sheer amount of technology that would surround us in our home and at work, they believed technology should act in such a way that \u201cinforms, but doesn\u2019t demand our focus or attention.\u201d<\/p>\n<p>The concept is extremely appealing; today so many of us are enslaved by the apps, connected devices and technologies that surround us, which are all constantly screaming for our attention. Alerts on our phones, tablets and computers bombard us frenetically. To exacerbate things further, voice-enabled systems, such as the Amazon Echo, Google Home and Sonos One, are seeing rapid growth, and predicted to reach <a href=\"https:\/\/techcrunch.com\/2017\/11\/08\/voice-enabled-smart-speakers-to-reach-55-of-u-s-households-by-2022-says-report\/\">55% of US households<\/a> by the year 2022.\u00a0\u00a0Artificial Intelligence is also getting smarter, and virtual and augmented reality will soon be a part of our everyday experience.<\/p>\n<p><a href=\"https:\/\/medium.com\/re-form\/the-coming-age-of-calm-technology-c76bbaad33ff\">According to Seely Brown<\/a>, \u201cthe most potentially interesting, challenging, and profound change implied by the ubiquitous computing (UC) era is a focus on\u00a0calm\u201d. He explains, \u201cif computers are everywhere they better stay out of the way, and that means designing them so that the people being shared by the computers remain serene and in control. Calmness is a new challenge that UC brings to computing.\u201d Calmness, he argues, must be at the centre of all technological design moving forward, where relevant information is brought to a person without them needing to constantly monitor or watch it, or having their tasks continually interrupted.\u00a0In short, they are able to return to being human.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a0c97f5634e8'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a0c97f5634e8');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Furthermore, it would enable us to take back control of technology, and empower us to be more in control of our privacy and personal data also. There has been plenty of research to date documenting the damage hyper connectivity is having upon our mental health and wellbeing, not to mention the way in which it is rewiring the brains of our children, and so arguably it\u2019s time we went back to basics and focused on designing for humans first, considering also the minimum amount of technology that\u2019s needed to solve a problem.<\/p>\n<p>\u201cThe result of calm technology is to put us at home, in a familiar place. When our periphery is functioning well we are tuned into what is happening around us, and so also to what is going to happen, and what has just happened,\u201d Seeley Brown explains.<\/p>\n<p>What\u2019s also on the horizon this year is 5G which will enable faster download speeds and robust pipelines that will allow instant, seamless connectivity among the millions of devices that make up the burgeoning IoT. The way we design applications and devices around 5G will be a major factor in the move towards calm technology, and if done successfully, could untether us from our smartphones and move them to our periphery. For example, if our smart home controls were ambient instead of being controlled via our phones, following us as we travel from room to room, our attention would be significantly freed up for other things.<\/p>\n<p>And so, as we move into 2018, it\u2019s crucial that design begins to properly take into account \u2018centre\u2019 and \u2018periphery\u2019, so that calm technology can truly become a reality. While we wait for this to happen, I suggest we keep calm and carry on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The principles of\u00a0\u201ccalm computing\u201d\u00a0and\u00a0\u201ccalm technology\u201d\u00a0were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of ubiquitous computing and consequently \u201cfeeling overwhelmed and dislocated in the maelstrom of information flying all around us\u201d. Their proposed solution was slightly paradoxical: that more information [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":114312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-114311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Could 2018 be the dawning of calm technology? | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/2018-dawning-calm-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Could 2018 be the dawning of calm technology? | DAC\" \/>\n<meta property=\"og:description\" content=\"The principles of\u00a0\u201ccalm computing\u201d\u00a0and\u00a0\u201ccalm technology\u201d\u00a0were coined way back in 1995 by PARC Researchers Mark Weiser and John Seely Brown, in reaction to what they saw as the rise of ubiquitous computing and consequently \u201cfeeling overwhelmed and dislocated in the maelstrom of information flying all around us\u201d. 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