{"id":114293,"date":"2017-12-05T16:20:00","date_gmt":"2017-12-05T21:20:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/facebook-relaunches-failed-events-app-facebook-local\/"},"modified":"2024-12-23T00:36:12","modified_gmt":"2024-12-23T05:36:12","slug":"facebook-relaunches-failed-events-app-facebook-local","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/facebook-relaunches-failed-events-app-facebook-local\/","title":{"rendered":"Facebook relaunches failed Events app as Facebook Local"},"content":{"rendered":"<p>As we near the end of 2017, localised content continues to be paramount for the world\u2019s search and social media giants.<\/p>\n<p>Facebook is the latest in the pack to revise its local offering, relaunching its failed standalone Events app and renaming it Facebook Local, bringing it a step closer to Google\u2019s local offering and other local business listings and reviews apps such as Yelp and Foursquare.<\/p>\n<p>The original Facebook Events app (which launched just over a year ago) was a resounding flop and \u00a0never made it above\u00a0<a href=\"https:\/\/www.appannie.com\/apps\/google-play\/app\/com.facebook.Socal\/rank-history\/?vtype=day&amp;countries=US&amp;view=rank&amp;legends=2&amp;date=2016-12-12~2017-11-10\">#139<\/a>\u00a0on the social networking app charts while\u00a0<a href=\"https:\/\/sensortower.com\/\">SensorTower<\/a>\u00a0estimates it only received 100,000 downloads. It simply didn\u2019t work as a standalone app and became a bit redundant, with Facebook users preferring to use the \u2018Event\u2019s tab within the core Facebook app. It was potentially useful for accessing event invites more easily, but beyond that it served little purpose.<\/p>\n<p>The re-branded Facebook Local app offers a lot more functionality, combining events and permanent places to a single search engine powered by Facebook\u2019s 70 million business pages, along with reviews and friends\u2019 check-ins. So much like Tripadvisor, uses can search for local bars and restaurants in their area, for example, read reviews from trusted friends, and decide where to go. Calendar invites are still accessible, with RSVPs, as they were before, and users can also import the calendar from their phone so that everything in the same place.<\/p>\n<p>\u201cThe new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need \u2014 all recommended by the people you know and trust,\u201d says product manager Aditya Koolwal.<\/p>\n<p>Inside the main Facebook app, the Nearby feature that\u2019s buried within the More tab is also being rebranded as \u2018Local\u2019, but will remain separate from Facebook Events.<\/p>\n<p>Techcrunch also predicts that \u201cthe Facebook Local app could one day be a good home for Facebook\u2019s Nearby Friends, which shows real-time locations of your friends similar to Snapchat\u2019s Snap Map\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11590\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/12\/1.png\" alt=\"\" width=\"940\" height=\"534\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>What remains to be seen is whether uses will find the Local app appealing enough to download it in addition to the main Facebook app. One obvious benefit is ease of use \u2013 the Facebook app is so full of features that it might be simpler and more desirable to have local business listings and reviews available separately, making it a strong potential alternative to competing offerings.<\/p>\n<p><strong>How small businesses could prepare to use Facebook Local<\/strong><\/p>\n<p>Facebook Local is currently only available in the US, on\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/app\/events-from-facebook\/id1153443320\">iOS<\/a>\u00a0and\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.Socal\">Android<\/a>.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e17402ded29'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e17402ded29');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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There\u2019s a Trending Events feed, guides to music, nightlife, art, and other happenings, and options to see everything going on certain days. A Discover feed shows top suggestions and what\u2019s popular with friends. Moving forward, we see potential for Facebook Local to become an environment reminiscent of <a href=\"\/en-gb\/blog\/pokemon-go-how-can-local-businesses-get-in-on-the-action\/\">Pok\u00e9mon GO<\/a> without the game functionality, but where businesses can \u2018lure\u2019 nearby individuals to stop by and maybe join some friends, in exchange for a tempting offer that expires within the hour for example, such as a free pastry with every hot drink, or a 10% off code.<\/p>\n<p>Off the back of this launch, Facebook is likely to be further refining the search functionality for both its main app and Local, and this is certainly something that small businesses could benefit from. For example, if customers have the ability to search specifically for the best hot chocolate within a local vicinity, this could be an easy benefit for independent cafes.<\/p>\n<p>Currently Facebook Local is ad-free, but this is likely to change further down the line, and is certainly something for businesses to keep watch for. Techcrunch <a href=\"https:\/\/techcrunch.com\/2017\/11\/10\/facebook-local\/\">speculates<\/a> that, \u201cif Facebook actually promotes the Facebook Local app, it could become a legitimate alternative to Yelp or Foursquare, using both Facebook\u2019s wide range of local business data with your social graph and user generated content like photos and reviews. That in turn could convince businesses to invest more in their Facebook Pages, turn all their offline happenings into Facebook Events, and seek more social content from their customers.\u201d<\/p>\n<p>The combining of calendar and event listings also opens up additional interesting opportunities for businesses, and moving forward, should Facebook decide to make the app transactional, it could be a great place for ticket sales or advance reservations, etc.<\/p>\n<p>With local content being so high up on the business agenda as we close 2017 and get ready to enter 2018, this latest offering by Facebook has great potential, if it is able to make Local fly as a standalone app.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we near the end of 2017, localised content continues to be paramount for the world\u2019s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching its failed standalone Events app and renaming it Facebook Local, bringing it a step closer to Google\u2019s local offering and other [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":114295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.7,"reading_level_needs_review":"0","footnotes":""},"categories":[2883],"tags":[],"class_list":["post-114293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook relaunches failed Events app as Facebook Local | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/facebook-relaunches-failed-events-app-facebook-local\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook relaunches failed Events app as Facebook Local | DAC\" \/>\n<meta property=\"og:description\" content=\"As we near the end of 2017, localised content continues to be paramount for the world\u2019s search and social media giants. 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