{"id":114275,"date":"2017-11-15T16:35:00","date_gmt":"2017-11-15T21:35:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-allow-paid-ads-google-business-listings\/"},"modified":"2024-12-23T00:36:07","modified_gmt":"2024-12-23T05:36:07","slug":"google-allow-paid-ads-google-business-listings","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/google-allow-paid-ads-google-business-listings\/","title":{"rendered":"Google allow paid ads in Google My Business listings"},"content":{"rendered":"

The worst kept secret is that Google are looking to monetise the local channel.<\/p>\n

By linking Google My Business (GMB) with your Paid Media<\/a> campaigns your ads are eligible to appear in the local results.<\/p>\n

Previously, you\u2019d only see these ads if you clicked on more places but now Google are testing paid ads appearing in the 3 pack.<\/p>\n

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For now, Google are not sacrificing any of the organic results but watch this space.<\/p>\n

The latest developments give us the same feeling as when Google changed their trademark bidding rules, and then again when resellers could feature brands in their PPC ad copy. In time, I\u2019m sure we\u2019ll get over it but while it\u2019s in beta, we\u2019ll continue to be outraged if that\u2019s OK with you.<\/p>\n

Google are allowing Group On ads to appear within your GMB listing!<\/p>\n

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Right now, we know the following\u2026<\/p>\n

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  1. Brands don\u2019t get a chance to approve or disapprove these ads from appearing on their GMB listing.<\/li>\n
  2. Google is giving Groupon access to brands.<\/li>\n
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