{"id":114266,"date":"2017-11-14T14:42:00","date_gmt":"2017-11-14T19:42:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/googles-home-services-ads-program-rebrands-expands-us\/"},"modified":"2025-01-03T05:07:19","modified_gmt":"2025-01-03T10:07:19","slug":"googles-home-services-ads-program-rebrands-expands-us","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/googles-home-services-ads-program-rebrands-expands-us\/","title":{"rendered":"Google\u2019s Home Services ads program rebrands and expands in the US"},"content":{"rendered":"<p>It might not have reached the UK yet, but the recent news that Google\u2019s Home Services ad program is rebranding as Local Services by Google, and expanding\u00a0to 17 US cities with plans to be in 30 cities by the end of the year\u2026is a telling sign that it could soon be with us.<\/p>\n<p>We covered the <a href=\"\/en-gb\/blog\/businesses-to-pay-in-google-local-search\/\">launch of the Beta service back in 2015<\/a>, and at the time suggested it was indication that the local pack was becoming more important to Google than organic SERPs. This trend has blossomed over the two years since, and for local businesses who get it right, the rebranded service has the potential to be an exciting lead generation tool.<\/p>\n<p>In a nutshell, Local Services by Google enables local tradesmen and small businesses to be verified via Google (a process that takes approximately two weeks as license and insurance details are manually checked) so that they are certified and awarded\u00a0the Google guarantee badge. The Local Services unit appears at the top of Google search results (as the image below shows), when an individual is searching for a local tradesman or service provider. Categories currently available include\u00a0locksmiths, plumbers, electricians, HVAC and garage door services, and in some areas additional options such as handyman and house cleaning services are on offer.\u00a0Individuals searching for a service can read verified reviews, and have the option to contact featured businesses there and then, either by phone or through a direct message, which can be very appealing when the nature of the job is urgent.\u00a0Users can also submit lead forms through the service.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11527\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/11\/1.png\" alt=\"\" width=\"940\" height=\"609\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>How does it work?<\/strong><\/p>\n<p>The features and functionality of Local Services by Google have expanded since the Beta launch, and importantly the product is supported by a new app available on iOS and Android (when previously it was accessed via AdWords Express). Participating tradesmen and businesses can set-up a customised profile page which shows customer reviews, contact information, trading hours and some blurb about themselves or the business. The ratings can come via Google My Business or from leads received through the program.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d24de2265fc'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d24de2265fc');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11528\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/2.jpg\" alt=\"\" width=\"506\" height=\"723\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>What\u2019s particularly interesting for businesses is that instead of the auction-based bidding model typical to Google, leads are priced for each job type in each area (which Google says is based upon the cost of the job and demand for it). Businesses can see the price of a lead when they sign up in the app, and they are able to set a weekly budget according to the number of leads they would like to receive.<\/p>\n<p>Google has been typically vague about how businesses are ranked within the ad unit, but it has suggested that factors include how long it take a business to respond to messages sent through the ads, the quality of reviews and ratings, their location in relation to the searching customer, along with many other considerations.<\/p>\n<p>So, for now, UK tradesman and small businesses can still make the most of services available through \u2018<a href=\"https:\/\/www.google.co.uk\/intl\/en\/business\/\">Google My Business\u2019<\/a>. But it seems highly likely that Google will continue its rollout of Local Services by Google throughout the US, and by some point next year, it could feasibly be worldwide. In preparation, now\u2019s the time for tradesmen to make sure that everything is in order within their Google profile, and that positive reviews and ratings are being gathered from happy customers, to help with their verification\u2026when the time comes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It might not have reached the UK yet, but the recent news that Google\u2019s Home Services ad program is rebranding as Local Services by Google, and expanding\u00a0to 17 US cities with plans to be in 30 cities by the end of the year\u2026is a telling sign that it could soon be with us. We covered [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":114268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-114266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s Home Services ads program rebrands and expands in the US | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/googles-home-services-ads-program-rebrands-expands-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Home Services ads program rebrands and expands in the US | DAC\" \/>\n<meta property=\"og:description\" content=\"It might not have reached the UK yet, but the recent news that Google\u2019s Home Services ad program is rebranding as Local Services by Google, and expanding\u00a0to 17 US cities with plans to be in 30 cities by the end of the year\u2026is a telling sign that it could soon be with us. 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