{"id":114211,"date":"2017-09-25T15:36:00","date_gmt":"2017-09-25T20:36:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/twitter-battle-science-museum-versus-natural-history-museum\/"},"modified":"2024-12-23T00:36:05","modified_gmt":"2024-12-23T05:36:05","slug":"twitter-battle-science-museum-versus-natural-history-museum","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/twitter-battle-science-museum-versus-natural-history-museum\/","title":{"rendered":"Twitter battle: The Science Museum versus The Natural History Museum"},"content":{"rendered":"<p>Last week I followed what was quite possibly the most entertaining use I have ever seen of Twitter. It was stunningly adlib, and showcased just how effective Twitter can be when the right brains are in charge, and when a certain amount of creative flair is permitted.<\/p>\n<p>The saga kicked off when Twitter user\u00a0<a href=\"https:\/\/twitter.com\/bednarz\/status\/907910712646934528?ref_src=twsrc%5Etfw&amp;ref_url=http%3A%2F%2Fwww.newstatesman.com%2Fscience-tech%2Fsocial-media%2F2017%2F09%2Ftwo-museums-are-having-fight-twitter-and-its-gloriously\">@Bednarz<\/a>\u00a0(who refers to himself as a \u201cpart-time silly sausage\u201d within his bio) put out the intriguing question below, as part of the #askacurator twitter chat:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11377\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/1-3.png\" alt=\"\" width=\"845\" height=\"501\" \/><\/p>\n<p>The tweet has to date received 1.5k \u2018likes\u2019, largely owing to the readiness with which the two museums leapt to the challenge. I have no doubt both institutions downed tools and temporarily re-focused priorities on the epic battle that ensued, and in my mind it was well worth the effort.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69ff1ad4d5f53'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69ff1ad4d5f53');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>On the face of it, it\u2019s impossible to say who would emerge victorious in a battle between the two world-renowned museums, but both put up an extremely convincing argument. The tweets speak for themselves, so grab yourselves a cuppa, sit back and enjoy one of the finest (slightly edited) moments in Twitter history.<\/p>\n<p>The debate began a little low-key&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11378\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/2-1.png\" alt=\"\" width=\"761\" height=\"227\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11379\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/3-1.png\" alt=\"\" width=\"753\" height=\"294\" \/><\/p>\n<p>Then things ramped up a gear&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11380\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/4.png\" alt=\"\" width=\"772\" height=\"884\" \/><\/p>\n<p>And got a little weird&#8230;(what the hell is this?!)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11381\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/5.png\" alt=\"\" width=\"737\" height=\"756\" \/><\/p>\n<p>And even more weird&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11382\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/6.png\" alt=\"\" width=\"730\" height=\"758\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Skipping ahead a little&#8230;The Natural History Museum decided to add a soundtrack&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11383\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/7.png\" alt=\"\" width=\"845\" height=\"1208\" \/><\/p>\n<p>Finally, it was time to call it a day, and agree on the winner&#8230;or was it?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11384\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/8.png\" alt=\"\" width=\"853\" height=\"973\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11385\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/9.png\" alt=\"\" width=\"889\" height=\"751\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11386\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/09\/10.png\" alt=\"\" width=\"940\" height=\"723\" \/><\/p>\n<p>The battle continued for a while longer with some lovely audience participation. I personally love the finishing touch by The Science Museum, revealing the faces behind the ingenious tweets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11387\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/11.jpg\" alt=\"\" width=\"821\" height=\"724\" \/><\/p>\n<p>Granting creative freedom to a social media team can be a tricky thing to achieve successfully, and there are some obvious risks attached; but hats off to The Science Museum and The Natural History Museum for demonstrating that it\u2019s possible.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week I followed what was quite possibly the most entertaining use I have ever seen of Twitter. It was stunningly adlib, and showcased just how effective Twitter can be when the right brains are in charge, and when a certain amount of creative flair is permitted. The saga kicked off when Twitter user\u00a0@Bednarz\u00a0(who refers [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":114213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2890],"tags":[],"class_list":["post-114211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter battle: The Science Museum versus The Natural History Museum | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/twitter-battle-science-museum-versus-natural-history-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter battle: The Science Museum versus The Natural History Museum | DAC\" \/>\n<meta property=\"og:description\" content=\"Last week I followed what was quite possibly the most entertaining use I have ever seen of Twitter. 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