{"id":114123,"date":"2016-05-12T13:13:00","date_gmt":"2016-05-12T18:13:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/colleen-mccaskell-to-speak-at-smx-london\/"},"modified":"2024-12-31T07:11:57","modified_gmt":"2024-12-31T12:11:57","slug":"colleen-mccaskell-to-speak-at-smx-london","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/colleen-mccaskell-to-speak-at-smx-london\/","title":{"rendered":"Colleen McCaskell to Speak at SMX London"},"content":{"rendered":"

Digital marketers all across the UK are gearing up for SMX London on 18-19 May 2016.<\/p>\n

Sponsored by big names including Bing, Google, and Moz, the event will see some of the best digital marketers in the UK sharing the latest innovations and practices on search marketing.<\/p>\n

Speaking alongside acclaimed AdWords expert\u00a0Brad Geddes will be our very own Colleen McCaskell, Ambergreen\u2019s Paid Media Manager and resident PPC whiz. Colleen will share her secret to success with the relatively new yet potentially\u00a0lucrative\u00a0Gmail Ads.<\/p>\n

Colleen has agreed to give us a teaser of what she\u2019ll be speaking about \u2013 and how you can use her Gmail Ads strategy for your own PPC campaigns.<\/p>\n

\"Colleen<\/a><\/h3>\n

Background<\/h3>\n

Ambergreen:<\/strong> Hi, Colleen. Thanks for giving us a sneak preview of your SMX talk. But first, could you give us a bit of information on your background?<\/p>\n

Colleen: <\/strong>Sure! I’m an expat American from Buffalo, NY, who moved to Edinburgh to undertake a Master’s degree in 2008 only to eventually wind up marrying a bearded Scotsman in 2011.<\/p>\n

A variety of marketing and communications internships provided me a segueway into digital marketing \u2013 and the rest is history!<\/p>\n

Outside of work, I’m a fairly active person, and I spend a lot of time weightlifting, cycling, swimming, and hiking. I try to offset all the hard work with liberal amounts of peanut butter, ice cream, and craft beer, of course!<\/p>\n

 <\/p>\n

AG: <\/strong>Why did you choose to specialise in PPC?<\/p>\n

CM:<\/strong> Having worked across a range of digital marketing activities, I wound up gravitating naturally towards PPC after a couple of years.<\/p>\n

Not only was it my entry point into the world of digital, but I find it satisfying in that you have access to any data you could wish for and your performance is easily quantifiable and measurable. You can make statistically significant decisions about how to build and improve upon your activity, and tie it in to your clients’ bottom line.<\/p>\n

My paid campaigns are often the primary source of a given client’s traffic and lead generation, and it’s really gratifying to me to have that much impact on somebody’s business.
\n\"SMX\"<\/a><\/strong><\/p>\n

SMX London 2016<\/h3>\n

AG: <\/strong>What exactly will you be speaking about at SMX London?<\/p>\n

CM: <\/strong>My topic focuses on the wide (well, not-so-wide) world of Gmail Ads!<\/p>\n

These are a comparatively newer type of display campaign that advertisers can set up, so I am aiming to provide a one-stop shop of information about these ads as well as a start-to-finish walkthrough about getting these up and running in your account.<\/p>\n

\u00a0<\/strong><\/p>\n

AG: <\/strong>\n

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