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Businesses can upload a selection of products (or even their whole product catalogue) into Facebook\u2019s ad platform. Campaigns can then be created which target certain products to particular audiences.<\/p>\n
For example, if you run a clothing e-commerce site you may choose to create a Facebook audience of users who have been browsing the blue dresses section of your website. Product ads allow you to then show a range of blue dresses to this user while they are browsing on Facebook with either multi-product ads or single product ads.<\/p>\n
With over 30 million Facebook users in the UK alone this creates a huge opportunity to target users where they naturally spend time online with relevant and helpful advertising.<\/p>\n
![\"Facebook](\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/11\/Facebook-Dynamic-Product-Ads-495x278.png\")
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Targeting<\/strong><\/h3>\nAudiences can be defined and segmented in different ways by advertisers for well-targeted, conversion-driving ad campaigns. More about this type of ad campaign can be read in our blog: Facebook Custom Audiences<\/a>.<\/p>\nIf no audiences are available, Facebook can automatically deliver the most relevant products to the right people; however, this does take away some of the advertisers control.<\/p>\n
Users can also be reached through interest and location based campaigns. Although these campaigns are capable of producing strong conversion and sales figures there is also real benefit in the reach and awareness that is generated as a result of these campaigns.<\/p>\n
The blue dress example above targets specific, niche audience members who have shown an interest in a product or a product type and can therefore be shown a highly relevant ad. However, if we are to target females in the UK who have an interest in fashion we can reach a broad number of potential customers with multiple-product ads. Even if these users click through and do not complete a purchase it is not wasted ad spend. This user can then be added to your audience lists and retargeted further down the conversion funnel with a more tailored, specific, product ad.<\/p>\n\n \n \n \n
If no audiences are available, Facebook can automatically deliver the most relevant products to the right people; however, this does take away some of the advertisers control.<\/p>\n
Users can also be reached through interest and location based campaigns. Although these campaigns are capable of producing strong conversion and sales figures there is also real benefit in the reach and awareness that is generated as a result of these campaigns.<\/p>\n
The blue dress example above targets specific, niche audience members who have shown an interest in a product or a product type and can therefore be shown a highly relevant ad. However, if we are to target females in the UK who have an interest in fashion we can reach a broad number of potential customers with multiple-product ads. Even if these users click through and do not complete a purchase it is not wasted ad spend. This user can then be added to your audience lists and retargeted further down the conversion funnel with a more tailored, specific, product ad.<\/p>\n\n \n