{"id":114117,"date":"2015-10-30T13:40:00","date_gmt":"2015-10-30T18:40:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/what-can-you-do-with-facebook-ads-custom-audiences\/"},"modified":"2024-12-23T00:35:45","modified_gmt":"2024-12-23T05:35:45","slug":"what-can-you-do-with-facebook-ads-custom-audiences","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/what-can-you-do-with-facebook-ads-custom-audiences\/","title":{"rendered":"What can you do with Facebook Ads Custom Audiences?"},"content":{"rendered":"

What Are Facebook Ads Custom Audiences?<\/strong><\/h3>\n

Custom Audiences are an extremely effective way for marketers to target their Facebook Ads. Through Custom Audiences, you can target your Facebook Ads to a list of email addresses, phone numbers, or Facebook user ID\u2019s. Facebook targeting has previously been limited to interest categories and demographics, which can sometimes be a little too broad for some businesses. However, Custom Audiences allow you to target a very precise niche of highly targeted users which can then be expanded upon once sales begin to come in. This makes it easier for businesses that are apprehensive about stepping into Facebook advertising to begin their journey on this potentially profitable channel. Not only can you begin targeting people from your own database, there is also the option to retarget site visitors through Website Custom Audiences or increase your reach to similar users through Lookalike Audiences.<\/p>\n

Standard Custom Audiences<\/strong><\/h3>\n

Through Standard Custom Audiences, you can target your Facebook Ads with a list of email addresses, phone numbers, or Facebook user ID\u2019s. Standard Custom Audiences allow you to upload your email database of customers or potential leads into the platform. Facebook will then match those addresses with its users so they can see your ads while they are logged in. This may seem very simple but it is also very effective. It can often be the root of a social or multi-channel advertising strategy that will grow into something far more complex, giving you a competitive edge over your rivals. Example: <\/u><\/strong> Many people who receive promotional emails never open them, but this does not necessarily mean they are not interested in your product or service. Although email is undoubtedly a very successful form of marketing some people are just less engaged with it than others. By creating a Custom Audience containing only people who have not opened your email, you can reach these users on the platform where they are more engaged. The ad formats on Facebook<\/a> means you can catch someone\u2019s attention with an attractive visual and tailored ad copy without relying on them to click to see your message in an email. \"Facebook Example:<\/u><\/strong> If you have a big contact list complete with contacts\u2019 first names, you could create an audience for each of the most popular first names. Once you\u2019ve made an audience for each of the most popular names, create an ad which addresses them by name, making the offer seem more personalised to them. In some cases this approach can seem intrusive; you don\u2019t want people to feel like they are being followed by you on Facebook, so this approach should always be used with caution. However, in the right situation this kind of personalisation can have a huge impact.<\/p>\n

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