{"id":114081,"date":"2017-07-14T13:45:00","date_gmt":"2017-07-14T18:45:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/4-common-issues-google-analytics-accounts\/"},"modified":"2024-12-23T00:35:42","modified_gmt":"2024-12-23T05:35:42","slug":"4-common-issues-google-analytics-accounts","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/4-common-issues-google-analytics-accounts\/","title":{"rendered":"4 Common Issues With Google Analytics Accounts"},"content":{"rendered":"

Many of our clients use Google Analytics as their main web analytics reporting tool. Therefore, we often get many queries on why \u201cmy data isn\u2019t coming through correctly\u201d or \u201cnot working as I would have expected\u201d. Issues can occur at many different points of the data process, so most of the time we provide bespoke solutions to our clients. But we have put together the top 5 issues we come across and what we suggest you do to solve them.<\/p>\n

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  1. Cross Domain Tracking Issues<\/u><\/strong><\/li>\n<\/ol>\n

    Problem<\/strong><\/p>\n

    One of the most common issues is with cross domain tracking. You may have added Google Analytics code to many different domains due to the fact you have separate domains for your content – \u00a0shop, help center and so on.<\/p>\n

    Solution<\/strong><\/p>\n

    Go to \u2018Custom Reports\u2019 in your Google Analytics account and create a new report that contains the following:<\/p>\n

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    1. A dimension called \u2018Host Name\u2019<\/li>\n
    2. A metric called \u2018Sessions\u2019<\/li>\n<\/ol>\n

      Then, find out how many domains you have your code on and ensure you either remove the Google Analytics code from the sites you no longer need or add a linker to ensure all your domains do not conflict with each other. You can add a linker either by hard coding it to the page or by using GTM. Visit the Google Analytics Developer<\/a> site for more information.<\/p>\n

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      1. Referral Issues<\/u><\/strong><\/li>\n<\/ol>\n

        Problem<\/strong><\/p>\n

        You have sites that are referring traffic to your site that you do not consider as a true referral. Either this could be a payment gateway that is used in your booking process or it could be one of your own sites that are referring traffic but should not be.<\/p>\n

        Solution<\/strong><\/p>\n

        First of all, if it is one of your own websites (on a different domain) referring traffic then please look to the Cross Domain Tracking issues section of this article as this should resolve the issue. If it is a payment gateway or a social sign in that is causing the issue then add all of them to the \u2018Referral Exclusion List\u2019 under your account level settings in Google Analytics.<\/p>\n

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        1. AdWords Tracking Issues<\/u><\/strong><\/li>\n<\/ol>\n

          Problem<\/strong><\/p>\n

          You want to track AdWords in Google Analytics so you can view impressions, clicks, sessions and conversions all in one place but for whatever reason the data is not coming through correctly?<\/p>\n

          Solution<\/strong><\/p>\n

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