{"id":114009,"date":"2017-05-31T13:23:00","date_gmt":"2017-05-31T18:23:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/bing-rolls-bots-local-businesses\/"},"modified":"2024-12-23T00:35:41","modified_gmt":"2024-12-23T05:35:41","slug":"bing-rolls-bots-local-businesses","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/bing-rolls-bots-local-businesses\/","title":{"rendered":"Bing rolls out bots for local businesses"},"content":{"rendered":"<p>Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results.<\/p>\n<p>Through its newly launched\u00a0<a href=\"https:\/\/www.bingplaces.com\/bizbot\">Business Bot program<\/a>, bots will automatically be created from data in Bing Places. The business will have nothing to do technically; the only requirement is to answer a few structured questions about the establishment such as whether the building it wheelchair accessible, if it has allocated parking, whether there is outside seating, how to make reservations, etc, and accept the bot agreement terms.<\/p>\n<p>Microsoft says its bot has the ability to evolve and learn over time. If it doesn\u2019t know the answer to a question, it will reach out to the business and find the answer, and remember the information for future customers.<\/p>\n<p>The below screenshot shows how the chatbot appears&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11020\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Picture1.png\" alt=\"\" width=\"940\" height=\"689\" \/><\/p>\n<p>Microsoft will also make the chatbot analytics available to local businesses, so that they can see the questions that their customers are asking most often.<\/p>\n<p>Businesses can connect their bot to other channels (i.e. communications apps), without any programming. Currently, Business Bots is available to connect with Bing, Skype and SMS, but Facebook Messenger and Cortana are expected to launch soon. It is also available for desktop and mobile. Transactional capabilities\u00a0will\u00a0also be added\u00a0over time.<\/p>\n<p>For small businesses particularly, the Bing bot offers a less technical way to enhance its online presence. While it\u2019s currently only available for restaurants, Microsoft has said that it plans to extend the bot to other business sectors soon.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a9bdf6692253'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a9bdf6692253');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>A recent 2016 Mobile Messaging Report by Ubisend revealed the increasing consumer demand for chatbots. Overall it found that 51% of individuals should be available 24\/7, indicating that they want to be able to communicate with a restaurant, for example, outside of its opening hours. Furthermore, 45.8% of respondents said they would rather contact a business through messaging than email, showing a growing need for instantaneity, as well as personalisation. Half of respondents also said they would rather contact a business through messaging than phone.<\/p>\n<p>Last year, more than 30,000 developers began their journey into the world of bots, and it\u2019s a growing trend. According to Chatbots Magazine, several global shifts are boosting chatbot popularity, including:<\/p>\n<ul>\n<li>Mobile messenger domination<\/li>\n<li>App fatigue<\/li>\n<li>Support for chatbots by Facebook, Microsoft and other leaders<\/li>\n<li>Dramatic reduction in chatbot development costs<\/li>\n<\/ul>\n<p>It will be interesting to see how Google responds to the announcement, although a week or so ago the search giant quietly released a new service for developers called\u00a0<a href=\"https:\/\/chatbase.com\/welcome\">Chatbase<\/a>, which provides analytics and suggestions for how to \u201cfix\u201d bot experiences to make them better for users. Few details are available at present, but it is certainly something to watch, and particularly now. A <a href=\"https:\/\/techcrunch.com\/2017\/05\/17\/google-chatbase-chatbot-analytics\/\">source speaking to Techcrunch said<\/a> that chatbots are a \u201cdark space\u201d for Google. \u201cMost of the traffic [for chatbots] goes through Facebook Messenger, Slack, and other platforms. With Chatbase, Google hopes to gain knowledge about conversations brands are having with customers.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results. Through its newly launched\u00a0Business Bot program, bots will automatically be created from data in Bing Places. The business will have nothing to do technically; the only requirement is to answer a few structured questions about [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":114011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2883],"tags":[],"class_list":["post-114009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing rolls out bots for local businesses | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/bing-rolls-bots-local-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing rolls out bots for local businesses | DAC\" \/>\n<meta property=\"og:description\" content=\"Setting its sights on the restaurant sector first, Microsoft Bing has begun integrating chatbots into its local business search results. 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