{"id":113989,"date":"2017-05-08T13:44:00","date_gmt":"2017-05-08T18:44:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/2017-general-election-time-sensitive-political-seo-omnishambles\/"},"modified":"2024-12-21T05:55:34","modified_gmt":"2024-12-21T10:55:34","slug":"2017-general-election-time-sensitive-political-seo-omnishambles","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/2017-general-election-time-sensitive-political-seo-omnishambles\/","title":{"rendered":"2017 General Election: a time sensitive\u00a0political SEO omnishambles?"},"content":{"rendered":"<p>Companies with sites that target time sensitive terms, for example, \u2018flowers\u2019 and \u2018chocolates\u2019 around Valentine\u2019s Day or Mother\u2019s Day, need to make sure that both their technical SEO and content is correctly implemented well ahead of time to prevent any valuable traffic being left on the table or granting competitors free reign.<\/p>\n<p>With the recent announcement of a snap general election in the UK, I thought it would be interesting to see how the major parties approached this aspect of SEO in general election terms. As it turns out, Malcom Tucker might have described it as an and \u2018omnishambles\u2019.<\/p>\n<p>For the term \u2018general election 2017\u2019 no political party\u2019s site appears on the first 3 pages of the results; it seems that no-one thought that they might need to publish some relevant content targeting the relevant keywords (note that this was tested several days after the announcement.)<\/p>\n<p>Looking at the 3 main parties\u2019 websites several days after the announcement, they do not have any pages directly targeting \u2018general election 2017\u2019 and related terms; to make things even worse, Labour have a splash screen before you get to the site, let alone the homepage! Someone needs to tell the Labour webmaster its 2017, not 1994.<\/p>\n<p>So, the key take away for political parties are:<\/p>\n<ul>\n<li>Speed is vital when a new story breaks, you must have pages\/content targeting this quickly.<\/li>\n<li>Have a SEO contingency plan in place\u00a0&#8211; a snap election was a definite possibility, and parties should have had a plan for this ready to go.<\/li>\n<li>Given that during elections there are hard limits on spending, effectively throwing away free traffic does not make any sense.<\/li>\n<\/ul>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fd46604fb0b'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fd46604fb0b');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Google also does not seem to provide a very diverse set of sites in response to these keywords, preferring to only list traditional media sites. This could just be a case of Google erring on the side of caution with the recent criticism of fake news sites, however, this doesn\u2019t totally explain why the main political parties\u2019 sites don\u2019t feature. The answer could simply be that Google is unused to parliamentary systems where elections are not held on a fixed cycle like the USA.<\/p>\n<p>Whilst political SEO is a niche area (albeit one that doesn\u2019t seem very well understood by UK parties) many online businesses manage to implement time sensitive searches; for example, a travel\/hotel site will have pages targeting seasonal breaks like the upcoming August bank holiday.<\/p>\n<p>All sites should have a marketing calendar where any time sensitive events are recorded so that any required SEO work both for <a href=\"\/services\/content-strategy\/\">content<\/a> and <a href=\"\/en-gb\/services\/search-engine-optimisation\/\">technical SEO <\/a>can be carried out well in advance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies with sites that target time sensitive terms, for example, \u2018flowers\u2019 and \u2018chocolates\u2019 around Valentine\u2019s Day or Mother\u2019s Day, need to make sure that both their technical SEO and content is correctly implemented well ahead of time to prevent any valuable traffic being left on the table or granting competitors free reign. With the recent [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":113990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-113989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2017 General Election: a time sensitive\u00a0political SEO omnishambles? | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/2017-general-election-time-sensitive-political-seo-omnishambles\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017 General Election: a time sensitive\u00a0political SEO omnishambles? | DAC\" \/>\n<meta property=\"og:description\" content=\"Companies with sites that target time sensitive terms, for example, \u2018flowers\u2019 and \u2018chocolates\u2019 around Valentine\u2019s Day or Mother\u2019s Day, need to make sure that both their technical SEO and content is correctly implemented well ahead of time to prevent any valuable traffic being left on the table or granting competitors free reign. 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