{"id":113935,"date":"2017-03-15T19:18:00","date_gmt":"2017-03-16T00:18:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/guerrilla-marketing-bananas-campaigns-2016\/"},"modified":"2024-12-21T05:55:31","modified_gmt":"2024-12-21T10:55:31","slug":"guerrilla-marketing-bananas-campaigns-2016","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/guerrilla-marketing-bananas-campaigns-2016\/","title":{"rendered":"Guerrilla Marketing: The most bananas campaigns of 2016"},"content":{"rendered":"

Guerrilla marketing is often associated with the radical and extreme. Once a fringe movement in the world of advertising, it has easily made its way into the mainstream, providing an effective way for breaking through today\u2019s advertising blindness.<\/p>\n

Here we look at some of the most bananas and thought-provoking guerrilla marketing campaigns of last year, considering some the tactics used and evaluating why they were so successful…<\/p>\n

The \u2018Rings\u2019 prank that amassed 200m views in 24 hours<\/strong><\/p>\n

Agency:<\/strong> Thinkmodo<\/p>\n

Brand:<\/strong> \u2018Rings\u2019 movie<\/p>\n

[iframe src=”https:\/\/www.youtube.com\/embed\/WcuRPzB4RNc?rel=0″ width=”560″ height=”315″]<\/p>\n

For the launch of the newest film in The Ring franchise, \u2018Rings\u2019,\u00a0viral marketing agency Thinkmodo opted for shock tactics, as the video above reveals. The real-world prank rapidly went viral receiving 200 million views in 24 hours, becoming the top-trending video on YouTube.<\/p>\n

Speaking to Adweek, Thinkmodo co-founder James Percelay, said: \u201cIt\u2019s about taking things from a movie and putting them in a real-life context. There\u2019s no separation like there is in a movie trailer. You\u2019re watching it going, \u2018Oh my God, I go to TV stores. This could be me.\u2019 There\u2019s this connection that takes it out of Hollywood and puts it into your local Best Buy. We like to inject a little humour, too, which makes [the pranks] even more shareable. Someone coming out of a TV in a Best Buy-like store is scary, but also amusing.\u201d<\/p>\n

Greenpeace makes a bold statement with gasmasks\u00a0\u00a0 <\/strong><\/p>\n

In a series of stunts, aimed at raising awareness of air pollution across the country, Greenpeace scaled the statues of famous icons in London and placed a symbolic gasmask on each of them. The guerrilla campaign was supported by a #cleanairnow hashtag on Twitter, directing the public to a petition<\/a>\u00a0demanding British PM David Cameron to create a plan to clean up the country\u2019s air.<\/p>\n

The statues of Nelson, Cromwell, Churchill, Sherlock Holmes, Thierry Henry, Isaac Newton and more were all involved in the stunt, creating a mass of photographic and social sharing opportunities.<\/p>\n

The petition read: \u201cAir pollution is responsible for cutting short 40,000 lives in the UK every year. It\u2019s time for this government to take robust and steadfast action to address this national health emergency. Please create a bold action plan that cleans our air, reduces pollution and saves lives.\u201d<\/p>\n

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Image from the @GreenpeaceUK Twitter feed<\/em><\/p>\n

A silent, \u2018live\u2019 theatre commemoration to the soldiers of the Somme<\/strong><\/p>\n

This incredibly beautiful and poignant piece of guerrilla marketing was created by Turner Prize-winning artist Jeremy Deller in collaboration with Rufus Norris, Director of the National Theatre, to commemorate the centenary of the Battle of the Somme. It was commissioned by 14-18 Now<\/a>, the organisation dedicated to developing art projects\u00a0during the centenary of the First World War.<\/p>\n

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