{"id":113779,"date":"2016-10-21T16:55:00","date_gmt":"2016-10-21T21:55:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/facebook-chatbots-unilever-jumps-onboard-kid-friendly-campaign\/"},"modified":"2024-12-21T05:55:24","modified_gmt":"2024-12-21T10:55:24","slug":"facebook-chatbots-unilever-jumps-onboard-kid-friendly-campaign","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/facebook-chatbots-unilever-jumps-onboard-kid-friendly-campaign\/","title":{"rendered":"Facebook chatbots: Unilever jumps onboard with kid-friendly campaign"},"content":{"rendered":"

Earlier in the year, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers.\u00a0 Mark Zuckerberg led the reveal, saying: \u201cI\u2019ve never met anyone who likes calling a business, and no one wants to have to install a new app for every service or business they want to interact with…We think you should just be able to message a business, just as you would a friend.\u201d<\/p>\n

Since the chatbot service launched, developers have created more than 11,000 robots, with brands like\u00a0Manchester City, HP, the Guardian and\u00a0Domino’s\u00a0all signing up.<\/p>\n

Unilever-owned oral care brand Signal is the latest to join the ranks, creating a Facebook bot that uses interactive storytelling to encourage children to brush their teeth properly. Entitled ‘Little Brush, Big Brush’, the campaign offers parents access to a series of 21 free animations, which are tailored to the family and sent each evening to their phone.<\/p>\n

To subscribe, parents must first visit Signal’s Facebook page<\/a>\u00a0and click on the ‘Message’ button to activate the chatbot.\u00a0They will then be asked a short series of questions such as the time of day they would like to receive each new animation and their children\u2019s names, etc.<\/p>\n

\"chatbot\"<\/p>\n

The ‘Little Brush, Big Brush’ series tells the story of a family that are transported to a magical world inhibited by quirky animal characters, and each episode is set in various countries across the globe. Children, with their parents\u2019 help, must complete brushing challenges to unlock special rewards and take them to the next episode.<\/p>\n

Unilever is hoping to drive behavioural change through the campaign, educating parents and children in why it\u2019s so important to brush for two minutes, twice a day. The chatbot has already been integrated with Signal’s school initiative which uses education to empower more children to spread the message of oral health within their families and communities, in developing countries also.<\/p>\n

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