{"id":113714,"date":"2016-07-13T21:36:00","date_gmt":"2016-07-14T02:36:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/a-sporting-bonanza-comparing-the-worlds-biggest-sporting-events\/"},"modified":"2024-12-21T05:55:22","modified_gmt":"2024-12-21T10:55:22","slug":"a-sporting-bonanza-comparing-the-worlds-biggest-sporting-events","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/a-sporting-bonanza-comparing-the-worlds-biggest-sporting-events\/","title":{"rendered":"A sporting bonanza: Comparing the world\u2019s biggest sporting events"},"content":{"rendered":"

With the limp body of English hopes in the Euros barely cold, preparations have already begun for gearing up for the summer\u2019s next big sporting event. Take down the St George\u2019s Crosses and put out the Union Jack bunting. Team GB is rolling into town. The world is becoming dominated by ad spend, most tweeted moments and host nation expenditure. It\u2019s got to the point where it\u2019s nearly taking over the sport itself. Below are some highlight stats of the noise around the world\u2019s three biggest sporting events:<\/p>\n

Total number of global viewers<\/h2>\n

\"globalviewers2\" The recently completed Euro 2016 competition is expected to rack up just over 2 billion viewers globally. This may seem a lot, but pales in comparison to the numbers that tuned in to the entirety of the London Olympics in 2012. This figure stood at 3.64 billion. This may seem like a lot of people but compares only slightly favourably to the single most watched televised event ever, the Brazil World Cup Final, which accounted for just under a third of the total views for the competition (1 billion). Sources –\u00a0Statista<\/a>,\u00a0Fifa<\/a>, Uefa<\/a><\/p>\n

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Ad spend by Coca-Cola<\/h2>\n

\"coke2\" The biggest competition surrounding the world\u2019s biggest sporting events takes place off the field of competition entirely. In fact, with fortunes to be spent and made, the real competition is for brand placement and ad space. You\u2019ll remember the McDonald\u2019s chip monopoly<\/a> [excuse the Mail link] of 2012. No vendors within the Olympic Village were allowed to sell chips, unless of course they were sold with fish. The sponsorship race is as confusing as it is competitive. Worldwide sponsors, Tier 1 sponsorship, anyone? What we can be sure of is that for Coca Cola, one of the biggest advertisers in the world, London 2012 was the main event. Sources-\u00a0TheGuardian<\/a>, Adage<\/a>, Campaignlive<\/a><\/p>\n

Number of participating police officers<\/h2>\n

\"officers3\"<\/p>\n

Number of tourists<\/h2>\n

\"tourists2\" Judging these two stats side by side shows that in comparison London had the least officers on the beat per tourist visiting. In London, this figure stands at around 47 tourists per officer. In France the number of policer per tourist rose to roughly 35 people to a tourist. In Brazil however there were roughly 7 people per officer on duty. The nature of football necessitates a sturdier presence than athletics. When was the last time you saw a fight over badminton? What is probably the most astounding point of this stat is that nearly three times the amount of people visited the Euros in France than visited London, and half as many more than visited Brazil. This can be attributed the universal popularity of football, coupled with the proximity of Europeans to France. A cheap train ticket across the channel is easy, a transatlantic flight to Brazil, less so. Sources – BBC<\/a>, Rioonwatch<\/a>, TheGuardian<\/a>, Office for national statistics<\/a>, Wall St Journal<\/a>, UEFA<\/a><\/p>\n

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