{"id":113687,"date":"2016-05-24T22:08:00","date_gmt":"2016-05-25T03:08:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-gives-retailers-a-boost-with-new-in-search-shopping-features\/"},"modified":"2024-12-31T06:20:32","modified_gmt":"2024-12-31T11:20:32","slug":"google-gives-retailers-a-boost-with-new-in-search-shopping-features","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-gives-retailers-a-boost-with-new-in-search-shopping-features\/","title":{"rendered":"Google gives retailers a boost with new in-search shopping features"},"content":{"rendered":"

Retailers looking to capture and engage the attention of online shoppers through \u2018micro-moments\u2019 within search, will be excited by some announcements coming from Google HQ this week. Most intriguing is the launch of product listing ads within Google image search, which had been spotted in testing last year, but has just officially just landed. Google hopes the feature will make it easier for shoppers to find products and services they would like to buy in SERPs directly. \"Product-Listing-Ads\" \u201cWhether they\u2019re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most,\u201d says Vice President for Google Shopping Product Management, Jonathan Alferness, within a blog post. \u201cAnd it turns out, the top questions Google Images users ask us are \u2018What\u2019s the price of this?\u2019 and \u2018Where can I buy it?\u2019\u201d On mobile, the ads will feature within a scrollable carousel located above the organic image results. The new feature is part of Google\u2019s Search Network, so Product Listing Ads (PLAs) will automatically show if marketers have their Shopping campaigns opted in to Search partners. \"swarovski According to Google, mobile shopping searches have increased by 30% in the last year. \u00a0In 2016, 34% of online retail purchases in the US are happening on mobile. \u201cAnd it\u2019s not just the purchases themselves. It\u2019s the explosion of \u2018I-need-some-ideas,\u2019 \u2018which-one\u2019s-best?\u2019 and \u2018I-want-to-buy-it\u2019 micro-moments happening on Google that lead to those purchases,\u201d Google explains. The PLAs within image search will help to inspire shoppers in the moments when they are searching for inspiration. The visual format has the potential to be highly effective, not just for online retailers but also local bricks-and-mortar businesses. What this means for retailers is that the quality of their PLA images has never been more important. Getting them right could be enough to turn a click into a sale. Including an image for every product, and all of its variations, is a must. Google is looking for full-sized images, with an upper limit of 4mb.<\/p>\n

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