{"id":113606,"date":"2015-11-12T18:39:00","date_gmt":"2015-11-12T23:39:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/easyhotel-appoints-make-it-rain-to-handle-its-digital-marketing\/"},"modified":"2024-12-31T06:13:17","modified_gmt":"2024-12-31T11:13:17","slug":"easyhotel-appoints-make-it-rain-to-handle-its-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/easyhotel-appoints-make-it-rain-to-handle-its-digital-marketing\/","title":{"rendered":"easyHotel appoints Make It Rain to handle its digital marketing"},"content":{"rendered":"<p>Super-budget hotel brand <a href=\"http:\/\/www.easyhotel.com\/\">easyHotel<\/a> has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second <a href=\"http:\/\/www.easy.com\/\">easyGroup<\/a> brand to sign up to Make It Rain\u2019s services, after <a href=\"https:\/\/www.easycar.com\/\">easyCar<\/a>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab4089844fe7'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab4089844fe7');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n appointed the team in 2013. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7924\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2015\/11\/Screen-Shot-2015-12-01-at-12.38.43.png\" alt=\"easyHotel winter offer\" width=\"574\" height=\"509\" \/> \u00a0 \u00a0 <a href=\"https:\/\/www.linkedin.com\/profile\/view?id=AAkAAADUHKkBaoAlu52UV41OfeL_I_98tcgqeZ8&amp;authType=NAME_SEARCH&amp;authToken=dXG9&amp;locale=en_US&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A13900969%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2Cta\">Mike Fantis<\/a>, managing partner, had this to say, \u201cWe have made considerable progress working with easyCar, demonstrating a 30% traffic uplift year on year. We look forward to working with the easyHotel team to repeat this success as the business continues its expansion.\u201d Tamryn Baxter-Bruce, head of marketing at easyHotel added, \u201cMake it Rain have a proven track record with our sister brand and bring an unrivalled specialism of local presence marketing which is highly relevant for the easyHotel brand.\u201d easyHotel\u2019s market is the price-conscious consumer. Currently they own three hotels with 18 franchised hotels comprising approximately 1,890 rooms. We look forward to working with them and are certain the partnership will be as prosperous as that shared with easyCar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super-budget hotel brand easyHotel has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second easyGroup brand to sign up to Make It Rain\u2019s services, after easyCar Stay Forward Get exclusive insights into digital media&#8217;s top-trending topics delivered directly to [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":113608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2890],"tags":[],"class_list":["post-113606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>easyHotel appoints Make It Rain to handle its digital marketing | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/easyhotel-appoints-make-it-rain-to-handle-its-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"easyHotel appoints Make It Rain to handle its digital marketing | DAC\" \/>\n<meta property=\"og:description\" content=\"Super-budget hotel brand easyHotel has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second easyGroup brand to sign up to Make It Rain\u2019s services, after easyCar Stay Forward Get exclusive insights into digital media&#039;s top-trending topics delivered directly to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/easyhotel-appoints-make-it-rain-to-handle-its-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-12T23:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T11:13:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/easyHotel-appoints-Make-It-Rain-to-handle-its-digital-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta 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