{"id":113543,"date":"2015-06-25T18:01:00","date_gmt":"2015-06-25T23:01:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/instagram-advertising-platform-adapts-model-2\/"},"modified":"2024-12-21T05:55:15","modified_gmt":"2024-12-21T10:55:15","slug":"instagram-advertising-platform-adapts-model-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/instagram-advertising-platform-adapts-model-2\/","title":{"rendered":"Instagram Advertising Platform Adapts Model"},"content":{"rendered":"<p>Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that <a href=\"http:\/\/www.bbc.co.uk\/news\/technology-17658264\">Facebook bought<\/a> the photo-sharing app in 2012 for a staggering $1bn. Zuckerberg pledged to continue to develop the app as its own separate brand. You can read this statement in many ways. Instagram will not merge, nor never will merge, with Facebook*. But cross-posting will be as seamless as possible. You could also look at it in a more cynical light. Instagram will have to pay its own way and will not be allowed to rest on the piles of cash generated by Facebook.<\/p>\n<p>This self-sufficiency looks to have been put into action, with advertising on the platform becoming ever more prominent. It was only at the tail end of last year (2014) that <a href=\"http:\/\/www.telegraph.co.uk\/technology\/news\/11115493\/Instagram-launches-ads-in-the-UK.html\">advertising hit the app<\/a> in the UK. This came after a rollout in the States the year before. Instagram made the following statement on their plans with advertising:<\/p>\n<p style=\"padding-left: 30px;\"><code> \u201cWe\u2019re starting slow with advertising to make sure we take time to get the experience right for our ad partners and the Instagram community. We\u2019ll let you know when we\u2019re ready to expand to more ad partners.\u201d <\/code><\/p>\n<p>This advertising process seems to have picked up speed this year, with the platform announcing a new type of advertising where there is an interactive carousel of imagery. A feature Instagram have imaginatively called <a href=\"http:\/\/blog.business.instagram.com\/post\/112707530471\/carousel-ads\">Carousel Advertising<\/a>. The below gif is an example of it as seen in Make It Rain HQ (I <a href=\"http:\/\/gizmodo.com\/5697423\/psa-please-turn-your-damn-cellphone-sideways-when-recording-video\">can\u2019t<\/a>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab11b115dfb2'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab11b115dfb2');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n <a href=\"https:\/\/www.youtube.com\/watch?v=NtQWp_31wuI\">apologise<\/a> <u style=\"text-decoration: none; color: #337ab7;\">enough<\/u> for the orientation of the gif): <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7004 size-full\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2015\/06\/jack.gif\" alt=\"Instagram advertising gif\" width=\"800\" height=\"1422\" \/> The necessity not to overdo advertising and in one turn switch users off the platform is high. But as any user of the app will know ads are few and far between, seeing one every other day or so. As such, with <a href=\"http:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\">300 million active users<\/a> as of December 2014, and only a small window for advertisers you can imagine the price is pretty high. <strong>How much is Instagram advertising?<\/strong> One response to this question found on Quora states:<\/p>\n<p style=\"padding-left: 30px;\"><code> \u201cInstagram is very secretive about the cost of advertising, but figures of between $350,000 and US $1 million per month have been mentioned by executives.\u201d <\/code><\/p>\n<p>Not to take this one man at his word, the Instagram blog says:<\/p>\n<p style=\"padding-left: 30px;\"><code> \u201cWe\u2019re starting slow with advertising to make sure we take time to get the experience right for our ad partners and the Instagram community. We\u2019ll let you know when we\u2019re ready to expand to more ad partners.\u201d <\/code><\/p>\n<p>That is to say call us for pricing, you might be shocked. So this may, for the mean time at least, be out of reach to the small-medium business owners looking to invest in advertising on the platform. But watch this space it appears that Instagram are adapting and opening up their app for advertisers. *DISCLAIMER: Don\u2019t hold me to that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering $1bn. Zuckerberg pledged to continue to develop the app as its own separate brand. You can read this statement in many ways. Instagram will [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":113545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.73,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-113543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Advertising Platform Adapts Model | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/instagram-advertising-platform-adapts-model-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Advertising Platform Adapts Model | DAC\" \/>\n<meta property=\"og:description\" content=\"Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering $1bn. Zuckerberg pledged to continue to develop the app as its own separate brand. You can read this statement in many ways. Instagram will [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/instagram-advertising-platform-adapts-model-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-25T23:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Instagram-Advertising-Platform-Adapts-Model.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JOakley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" 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