{"id":113478,"date":"2014-08-19T21:19:00","date_gmt":"2014-08-20T02:19:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/https-everywhere\/"},"modified":"2024-12-21T05:55:12","modified_gmt":"2024-12-21T10:55:12","slug":"https-everywhere","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/https-everywhere\/","title":{"rendered":"HTTPS Everywhere: Google\u2019s vision for a safer search"},"content":{"rendered":"<p><span style=\"color: #7c7c7c;\">Recently, Google has decided to crack down on non-HTTPS sites. Or rather benefit those that are using HTTPS as standard. Google are aiming to make the Internet as secure as possible, using strong encouragement and incentives for webmasters who follow suit. It may be that transferring your domain from HTTP to HTTPS will result in a ranking jump that some of your competitors may miss out.<\/span><\/p>\n<h2><span style=\"color: #7c7c7c;\"><b>HTTPS Update<\/b><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5653 alignleft\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/08\/PADLOCK.png\" alt=\"HTTPS Padlock\" width=\"252\" height=\"163\" \/> <span style=\"color: #7c7c7c;\">There have been rumblings of something to this effect taking place for a while.<\/span> <a href=\"http:\/\/searchengineland.com\/googles-matt-cutts-lobbying-reward-secure-sites-better-rankings-189056\">Matt Cutts<\/a> <span style=\"color: #7c7c7c;\">is reported to have discussed exactly this at SMX West in March 2014. At Google I\/O, in June 2014, two Google representatives put forward their argument for<\/span> <a href=\"https:\/\/www.youtube.com\/watch?v=cBhZ6S0PFCY&amp;utm_source=wmx_blog&amp;utm_medium=referral&amp;utm_campaign=tls_en_post\">\u2018HTTPS Everywhere\u2019<\/a> <span style=\"color: #7c7c7c;\">and the future of secure surfing. And in early August, Google officially announced via its<\/span> <a href=\"http:\/\/googlewebmastercentral.blogspot.co.uk\/2014\/08\/https-as-ranking-signal.html\">Webmaster Central Blog<\/a>, <span style=\"color: #7c7c7c;\">that HTTPS had become a factor in rankings. It is believed that this move has been made in response to<\/span> <a href=\"http:\/\/heartbleed.com\/\">Heartbleed<\/a><span style=\"color: #7c7c7c;\">. This was a bug that is widely touted as having been the biggest security flaw the web has ever seen, which affected nearly half a million sites including Google, Facebook, Yahoo and Dropbox.<\/span> <span style=\"color: #7c7c7c;\">As with previous Google updates, the search engine says, \u201cJump!\u201d to which you respond, \u201chow high?\u201d Nor is this the first time that they have cajoled webmasters to adhere to what Google class as \u2018web best practices.\u2019 Site speed and the adoption of responsive design were two areas where Google has previously flexed their muscles in this respect. Penalising those that are not quick on the uptake. The below image is a screen grab of a site that uses Flash, and how Google warns against its use on mobile. Is something similar in the pipeline for sites that do not use HTTPS secure servers?<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/08\/Flash-Image.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5658\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/08\/Flash-Image.png\" alt=\"Flash Image\" width=\"545\" height=\"358\" \/><\/a><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d300e3ab6f9'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d300e3ab6f9');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><span style=\"color: #7c7c7c;\"><strong>What is HTTPS?<\/strong><\/span><\/h2>\n<p><span style=\"color: #7c7c7c;\">HTTPS combines the SSL\/TLS protocol to the internet standard HTTP (Hypertext Transfer Protocol) thereby providing a more secure form of communication within the internet infrastructure.<\/span> <span style=\"color: #7c7c7c;\">Google has been rolling out this secure means of communication across all their various platforms since 2010. It is now used as standard across all Google real estate, including Google Search, Mail and Drive.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/08\/HTTPS.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5661\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/08\/HTTPS.png\" alt=\"HTTPS\" width=\"599\" height=\"45\" \/><\/a><\/p>\n<h2>\u00a0<b>How will this affect search?<\/b><\/h2>\n<p><span style=\"color: #7c7c7c;\">Google has stated that this update will affect 1% of global searches and so is not the furthest reaching of updates. However, it is worth implementing HTTPS as standard to give your site the best chance of ranking well. But remember, and at risk of sounding like a broken record, quality content is your best route to search ranking stardom..<\/span><\/p>\n<h2><span style=\"color: #7c7c7c;\"><b>Implementation<\/b><\/span><\/h2>\n<p><span style=\"color: #7c7c7c;\">If you are curious on how to implement this into your search strategy,<\/span> <a href=\"http:\/\/www.make-it-rain.co.uk\/contact-us\/\">get in contact with us<\/a> <span style=\"color: #7c7c7c;\">we have formulated a robust approach and road map for converting from one to the other and would love to discuss this with you further and hare our insights.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Google has decided to crack down on non-HTTPS sites. Or rather benefit those that are using HTTPS as standard. Google are aiming to make the Internet as secure as possible, using strong encouragement and incentives for webmasters who follow suit. It may be that transferring your domain from HTTP to HTTPS will result in [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":113480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2861],"tags":[],"class_list":["post-113478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HTTPS Everywhere: Google\u2019s vision for a safer search | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/https-everywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HTTPS Everywhere: Google\u2019s vision for a safer search | DAC\" \/>\n<meta property=\"og:description\" content=\"Recently, Google has decided to crack down on non-HTTPS sites. 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