{"id":113469,"date":"2016-08-14T20:49:00","date_gmt":"2016-08-15T01:49:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/reddit-native-advertising\/"},"modified":"2024-12-21T05:55:12","modified_gmt":"2024-12-21T10:55:12","slug":"reddit-native-advertising","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/reddit-native-advertising\/","title":{"rendered":"Reddit to let advertisers sponsor its user-generated content"},"content":{"rendered":"<p>Reddit, the self-proclaimed \u201cfront page of the internet\u201d, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor user-submitted posts.<\/p>\n<p>To date, the phenomenally successful online community of 240 million has made very little money from its user base. But in a bid to change that, as of 4<sup>th<\/sup> August, Reddit will debut a new type of ad called Promoted User Posts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10028\" src=\"\/wpe-content\/uploads\/sites\/5\/2016\/08\/Reddit1Reddit_Logo_Wide-1024x512.jpg\" alt=\"reddit1reddit_logo_wide\" width=\"670\" height=\"335\" \/><\/p>\n<p>A Reddit administrator explains on the site: \u201cIn conversations with many advertisers, we often hear that Redditors have already rallied around brands and products they genuinely like, and advertisers want to know how they can be part of that. But at the same time, we want to ensure that our communities remain free and user-controlled.\u201d<\/p>\n<p><strong>How Promoted User Posts will work:<\/strong><\/p>\n<ul>\n<li>A Reddit user creates a post with brand-relevant content<\/li>\n<li>A brand notices the post and indicates to the Reddit sales team that they\u2019re interested in promoting the post<\/li>\n<li>The sales team contacts the author of the post to get explicit permission to use the post as part of a promoted user post<\/li>\n<li>If permission is given, a promoted user post is created by copying over the content and votes of the original post into a new promoted user post (the comments will link to the same thread).<\/li>\n<li>The original post will remain where it was originally uploaded. The promoted user post comment section will link to the original comments section.<\/li>\n<\/ul>\n<p>What\u2019s critical is that posts will only be promoted with the explicit consent of the creator. Should they accept, they won\u2019t be paid, but will instead receive a lifetime subscription to Reddit Gold; a paid feature that brings with it extra benefits on the platform.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fb331128021'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fb331128021');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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And a lot of traditional advertising feels like we\u2019re being taken advantage of and nobody likes that. But when advertisers come with honest intentions we see a much higher level of engagement with the brand. We don\u2019t see hostility and we have valuable connections.<\/p>\n<p>\u201cThis isn\u2019t traditional display advertising,\u201d he argues. \u201cThis is different and more personable. You have to bring your A game here and if you do, it works amazingly.\u201d<\/p>\n<p>Reddit says it is putting together a team of content strategist, to alert brands to relevant sponsorship opportunities.<\/p>\n<p>The announcement is likely to be met with some resistance from the Reddit community, but for advertisers, Promoted User Posts could represent a very interesting opportunity.<\/p>\n<p>You may also be interested to read our earlier post on <a href=\"http:\/\/www.make-it-rain.co.uk\/what-is-native-advertising-exactly\/\">native advertising<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reddit, the self-proclaimed \u201cfront page of the internet\u201d, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor user-submitted posts. To date, the phenomenally successful online community of 240 million has made very little money from its user base. But in a bid to change [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":113471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-113469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reddit to let advertisers sponsor its user-generated content | DAC<\/title>\n<meta name=\"description\" content=\"Reddit, the self-proclaimed &#039;front page of the internet,&#039; has taken an interesting step in native advertising this week, affecting companies and brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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