{"id":113433,"date":"2015-08-26T13:47:00","date_gmt":"2015-08-26T18:47:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/googles-move-to-alphabet-opens-a-world-of-limitless-possibilities\/"},"modified":"2025-01-03T05:16:46","modified_gmt":"2025-01-03T10:16:46","slug":"googles-move-to-alphabet-opens-a-world-of-limitless-possibilities","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/googles-move-to-alphabet-opens-a-world-of-limitless-possibilities\/","title":{"rendered":"Google\u2019s move to Alphabet opens a world of limitless possibilities"},"content":{"rendered":"

You may have noticed in the news the other week that Google is no longer Google. Rather it shall be known as Alphabet. The URL for the umbrella company will become abc.xyz. It didn\u2019t take long for a parody site to pop up; abc.wtf. Guess where it leads. The move was announced on Monday 10 August 2015. An open letter can be found on Alphabet\u2019s site explaining the logistics of the move. This was more an ambitious statement of intent than anything else. It detailed how Alphabet would be structured and why, to their minds, the move was an important one. Google had become limited by its own success. The most successful search engine is still just that. A search engine. Now the two founders, Larry Page and Sergei Brin, have almost unlimited scope to, as Larry put, \u201cdo important and meaningful things\u201d that they perhaps couldn\u2019t before. But what exactly will this be? The firm staples of Google\u2019s portfolio will stay exactly that; as part of Google\u2019s portfolio. That means the likes of Maps, YouTube, Google Play and Android will operate under Google\u2019s new CEO Sundar Pichai and his Google team. Meanwhile some of the weird and wonderful projects Google has been dipping its tow into of late seem to make a bit more sense.<\/p>\n

Calico<\/h2>\n

\"fb_share-1\" Starting rather fittingly at the beginning there is Calico, this is short for the California Life Company. You know how they say the first person to live until they\u2019re 150 is alive already? Yeah, it\u2019s these guys that are going to make that happen. Calico is basically a research and development company whose goal is to combat aging and associated diseases. Their rather sparse site doesn\u2019t give too much away but we know they are actively looking into the likes of cancer and dementia treatment, to ensure we all live longer, more prosperous lives.<\/p>\n

Fiber<\/h2>\n

\"Google-Fiber-Rabbit-logo\" \u00a0 Returning from Cloud 9 momentarily is another of their ventures; Fiber. This is a fairly low key project by Google\u2019s standards. The idea behind it is a simple one; ultra high-speed internet. The company boasts download speeds of up to 1,000Mbps that is 44 times faster than the average UK home. To really ram that home, that\u2019s 1 GB a second. Ultra-HD movies tend to be around 7GB. You would have that movie in seven seconds. The offering is only available in certain cities in the US. But fingers crossed it hits the UK sooner rather than later.<\/p>\n

Loon<\/h2>\n

\"project-loon-balloon-sky-network\" Next up we\u2019re launching straight back into the stratosphere with Project Loon. This project comes straight out of the X Labs (more on this later) and aims to offer internet access to rural and remote areas. The aim is to offer 3G level connections to some of the most hard to reach places. This is done by floating balloons up into the stratosphere, well above the level of planes and even weather. These balloons can then be directed to where they are needed by positioning them in a favourable channel of wind.<\/p>\n

Nest<\/h2>\n

\"Nest_Labs_logo.svg\" This has been a fairly well publicised project. Google announced it would acquire Nest Labs in January 2014. The next day the acquisition took place for $3.2 billion. This start-up was founded by two Apple engineers after one became unimpressed with the thermostats that were currently available on the market. They set about solving this issue and came up with Nest. An Internet-of-Things era look at the home. The project has since expanded and now encompasses not only thermostats, but home security cameras as well as smoke and carbon monoxide alarms. All of these are synched up and contactable via a smart phone, whether in the house or not.<\/p>\n

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