{"id":113413,"date":"2017-03-09T13:43:00","date_gmt":"2017-03-09T18:43:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/colleen-mccaskell-speak-smx-munich\/"},"modified":"2024-12-31T07:08:37","modified_gmt":"2024-12-31T12:08:37","slug":"colleen-mccaskell-speak-smx-munich","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/colleen-mccaskell-speak-smx-munich\/","title":{"rendered":"Colleen McCaskell to Speak at SMX Munich"},"content":{"rendered":"

Colleen McCaskell, PPC Manager at Ambergreen Internet Marketing, will speak at SMX Munich on Tuesday, 14th<\/sup> March. She will share her strategy for success with Gmail Ads, speaking alongside a panel of industry experts from around the world. Keynote speakers at the conference will include Rand Fishkin of Moz and Oliver Borm of Google.<\/p>\n

Before she flies to Munich, we sat down with Colleen to ask a few questions about SMX and how you can use Gmail Ads to improve your own paid campaigns \u2013 without having to fly all the way to Munich yourself.<\/p>\n

\"Colleen<\/p>\n

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Who are you, anyway?<\/strong><\/h3>\n

Hi, Colleen. So, for anyone who doesn\u2019t know, who the heck are you?<\/em><\/strong><\/p>\n

That is the question, isn\u2019t it? I am an expat American who, through a series of twists and turns, somehow wound up in beautiful Edinburgh running a variety of PPC accounts. When I\u2019m not busy figuring out new and exciting methods of spending my clients\u2019 money, I\u2019m probably off sampling new craft beers, checking out heavy metal gigs or picking up (and putting down) weights repeatedly.<\/p>\n

 <\/p>\n

Why did you choose to specialise in PPC?<\/em><\/strong><\/p>\n

I\u2019ve been fortunate enough to work across a range of digital marketing activities in previous roles and paid rapidly emerged as my favourite among the various specialisms. In large part, this may be because I\u2019m a control freak, and I like the fact that PPC is completely quantifiable; you have access to any of the data you could ever possibly want about your campaigns\u2019 performance and can determine how to optimise them accordingly. Anyways, if the PPC gig doesn\u2019t work out for me, then I\u2019m quite confident in my alternative career options of becoming a professional weightlifter and\/or guinea pig wrangler.<\/p>\n

 <\/p>\n

Anything else people should know about you before taking your advice on Gmail Ads?<\/em><\/strong><\/p>\n

Any recommendations given in the PPC world should never be taken on blind faith, no matter who is offering them! Always test things out for yourself and conduct experimentation to prove your hypotheses before concluding which method is most effective for your clients.<\/p>\n

\"Use<\/h3>\n

What\u2019s the big deal about Gmail Ads?<\/strong><\/h3>\n

What led you to begin experimenting with Gmail Ads in the first place?<\/em><\/strong><\/p>\n

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