{"id":113403,"date":"2016-10-06T12:49:00","date_gmt":"2016-10-06T17:49:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-to-use-adwords-editors-duplicate-keywords-tool\/"},"modified":"2024-12-21T05:55:07","modified_gmt":"2024-12-21T10:55:07","slug":"how-to-use-adwords-editors-duplicate-keywords-tool","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/how-to-use-adwords-editors-duplicate-keywords-tool\/","title":{"rendered":"How to use AdWords Editor\u2019s Duplicate Keywords Tool"},"content":{"rendered":"

See that guy down there? His name is \u201cStressed Out PPC Manager.\u201d Look at him \u2013 he\u2019s so stressed out! You can see it in his furrowed brow. Why, <\/em>you ask? His accounts are packed with duplicate keywords, but he doesn\u2019t have time to manually remove them.<\/p>\n

There\u2019s a simple way to solve his problem: AdWords Editor\u2019s Duplicate Keywords Tool.<\/em><\/p>\n

Get ready, Stressed Out PPC Manager \u2013 your audits are about to reach a whole new level of accuracy.<\/p>\n

\"duplicate<\/a>

Too many duplicates, not enough time!<\/p><\/div>\n

<\/p>\n

Why PPC Audits Are Necessary<\/h3>\n

Auditing is an essential part of management for PPC accounts, but the sheer size of an account sometimes makes auditing an arduous process. To avoid placing unnecessarily high bids, it\u2019s important to have efficient and effective ways of going over your account with a fine-toothed comb.<\/p>\n

\u201cBut how do I do this?\u201d asks Stressed Out PPC Manager.<\/p>\n

Duplicate Keywords Tool from AdWords Editor, of course!<\/p>\n

The Google AdWords interface allows you to do pretty much everything<\/em> you need for a PPC audit. Editor, however, offers a simpler way to look at a massive volume of keywords, campaigns, and ad groups. It also shows the settings for each of these.<\/p>\n

This means that any inconsistencies \u2013 as well as opportunities \u2013 to improve the account structure and performance can be identified and implemented quickly.<\/p>\n

\"duplicate<\/a>

Could it really be that easy…?<\/p><\/div>\n

Restructuring Your Account<\/h3>\n

If you\u2019re like Stressed Out PPC Manager, you know the perils of restructuring campaigns. Whether it\u2019s because of a change from Google (such as the recent device bidding feature) or because you inherited an account mismanaged by your predecessor, campaign restructuring is often a necessary burden.<\/p>\n

When making such largescale changes to accounts, you risk duplicating all of your settings, the most common problem being the duplication of keywords.<\/p>\n

This can go unnoticed for a long time, causing some pretty serious problems: raising CPCs or showing an ad from an unintended ad group. Essentially, if you bid on identical keywords in two different campaigns or ad groups, the one with the highest bid will win the auction. You are, in effect, competing with yourself!<\/p>\n

Enter the Duplicate Keywords Tool.<\/p>\n

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