{"id":113379,"date":"2014-03-13T17:13:00","date_gmt":"2014-03-13T22:13:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/new-era-online-communication-facebook-whatsapp-mobile-market\/"},"modified":"2024-12-21T05:55:04","modified_gmt":"2024-12-21T10:55:04","slug":"new-era-online-communication-facebook-whatsapp-mobile-market","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/new-era-online-communication-facebook-whatsapp-mobile-market\/","title":{"rendered":"A New Era for Online Communication?  Facebook, Whatsapp and the Mobile Market"},"content":{"rendered":"<p><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/03\/whatsapp.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5082\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/03\/whatsapp.png\" alt=\"whatsapp\" width=\"250\" height=\"250\" \/><\/a> <span style=\"color: #7c7c7c;\">Mark Zuckerberg was the most prominent speaker at the Mobile World Congress the other week. The Facebook founder made a strong statement by playing a pivotal role at the conference about the developing prowess of mobile in the tech industry, following <strong>the company\u2019s $19bn acquisition of WhatsApp.<\/strong> <\/span> <span style=\"color: #7c7c7c;\"><strong>The mobile industry is expected to become a multi-trillion dollar industry in the next decade, and is already rivalling the health care industry in worth, with both estimated to be worth more that $1.6 trillion.<\/strong><\/span> <span style=\"color: #7c7c7c;\">Speaking at the Mobile World Congress, Zuckerberg has defended buying WhatsApp for $19bn, describing it as a \u201cstrategic fit\u201d for Facebook, and arguing the price tag was worth it because, in his opinion, \u201cit is worth more.\u201d In his typically assured style he explained \u201cI could be wrong &#8211; this could be the one service that gets to a billion people and ends up not being that valuable. I don\u2019t think I am.\u201d\u00a0 <\/span> <span style=\"color: #7c7c7c;\">WhatsApp\u2019s success is predominantly linked to its price, a 69p-a-year charge kicks in after the first 12 months; it is initially free, and \u2018their no-advertisements policy.\u2019 WhatsApp CEO Jan Koum also at the conference, stated that there are currently \u201cno planned changes\u201d to the advertising policies of the app, which doesn\u2019t display adverts to its 465-million monthly users.<\/span>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a0149895052c'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a0149895052c');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Later this year, WhatsApp will be adding a live voice messaging service, which will allow users to send messages in real time. \u00a0Koum explained the decision to add a voice messaging service, explaining, \u201cI think we have the best voice product out there\u201d specifically highlighting the importance of the service \u201cusing the least bandwidth.\u201d <\/span> <span style=\"color: #7c7c7c;\"><strong><a style=\"color: #7c7c7c;\" href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/03\/Phones.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5083\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/03\/Phones.jpeg\" alt=\"Phones\" width=\"222\" height=\"227\" \/><\/a>This expansion illustrates the increased threat faced by mobile operators from free text messaging services.<\/strong> The introduction of a voice service that utilises the Internet capabilities of Smartphones could signal the decline of traditional modes of communication, and cause significant problems to mobile operators\u2019 position in this developing market. Alongside this, <strong>WhatsApp\u2019s strong consumer brand may place them in a position to seriously challenge the monopoly on free call apps held by Skype and Google Voice, and signal a decisive change in communication.<\/strong><\/span> <span style=\"color: #7c7c7c;\">With Facebook at the forefront of these changes, the significance of their expansion into mobile technology, following the struggles they\u2019ve had with adapting to changes in social media advertising becomes apparent. Competitors\u2019 success and the widening social media sector could be signalling a new era for the company just as it celebrates its 10<sup>th<\/sup> Birthday. 2014 is going to be an exciting year for new and developing platforms of communication. PR and Marketing agencies will have to be aware of and adapt to new advancements in communications to remain at the forefront of communications, and best serve their clients.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Zuckerberg was the most prominent speaker at the Mobile World Congress the other week. The Facebook founder made a strong statement by playing a pivotal role at the conference about the developing prowess of mobile in the tech industry, following the company\u2019s $19bn acquisition of WhatsApp. The mobile industry is expected to become a [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":113381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-113379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A New Era for Online Communication? 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