{"id":113365,"date":"2015-01-06T21:30:00","date_gmt":"2015-01-07T02:30:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/hire-digital-agency\/"},"modified":"2024-12-21T05:55:03","modified_gmt":"2024-12-21T10:55:03","slug":"hire-digital-agency","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/hire-digital-agency\/","title":{"rendered":"How to Hire a Digital Agency"},"content":{"rendered":"<p>Hiring a digital company for state-of-the-art PR, marketing including social media, advertising, and all round accretive services can seem like a relatively daunting task. Technical developments, new platforms, and even new languages to describe these 24\/7 revolutions, conspire to make even the most diligently informed business\u2019s knowledge quickly past its sell-by date. So how do you ensure you\u2019re adding value? Here are some key tips on how to hire your next agency and to get the most from your new relationship.<\/p>\n<p>One of the key advantages to hiring a digital agency, if you get it right, has already been highlighted: in taking on the right agency, you\u2019ve just boosted your problem-solving capacity, diversified your talent pool, and effectively made it someone else\u2019s job to deliver on the latest tech and social developments. As noted above, the pace at which PR and marketing is evolving, makes keeping up a challenge. So, above all, look for an agency that\u2019s something of a thought-leader, and is engaging with technological developments, one with industry contacts and a passion for digital habitats.<\/p>\n<p>Of course there\u2019s no point in awarding your business to the David Attenborough of digital companies if your choice can\u2019t tell you in clear, precise terms what they do without baffling you with technobabble. As well as an agency that prides themselves on their knowledge, you need to hire one that can tell you in no uncertain terms which campaigns are likely to work for you, based on their demonstrable experience with similar clients, and what is working for you, as the campaigns are running. This means you need to look out for an agency\u2019s staff.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fbb51a1261a'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fbb51a1261a');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Look at the talent on offer at the agency. Team members will have been hired for specific business acumen, technical knowledge, or their proven track record creating brilliant, original, award-winning campaigns. Having access to a hive of diverse, brilliant creatives, problem-solvers, and seasoned PR pros, is the real advantage to hiring an agency to work for your business. So, take up offers of face-to-face meetings in their offices. Find out how much time they\u2019d have for you, who would be on your account and therefore brought into design and deliver for you.<\/p>\n<p>Metrics for marketing and PR can be confusing so you need an agency committed to showing you, not just telling you, why a particular strategy is working: what likes, shares, retweets, sales, and reputational and profile wins translate to in business terms.<\/p>\n<p>As digital companies will usually scale their remuneration to your growth, this makes it cost-efficient, especially when you take into account that you\u2019re buying access to a team of creative problem-solvers, who will get their heads together with your staff, as well as the specialist technical skills and know-how set out above. Choose right, based on this reasoning, and you should be looking at highly cost-efficient campaigns.<\/p>\n<p>Download our <a href=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/01\/Word-document-Initial-Brief-template2.docx\">Initial Brief Template<\/a>\u00a0to get the ball rolling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiring a digital company for state-of-the-art PR, marketing including social media, advertising, and all round accretive services can seem like a relatively daunting task. Technical developments, new platforms, and even new languages to describe these 24\/7 revolutions, conspire to make even the most diligently informed business\u2019s knowledge quickly past its sell-by date. So how do [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[489,372,492],"class_list":["post-113365","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-digital-marketing-2","tag-internet-marketing","tag-strategy-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Hire a Digital Agency | DAC<\/title>\n<meta name=\"description\" content=\"A summary of points to remember whilst looking to hire a full service digital marketing agency - Ambergreen Internet Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/hire-digital-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Hire a Digital Agency | DAC\" \/>\n<meta property=\"og:description\" content=\"A summary of points to remember whilst looking to hire a full service digital marketing agency - 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