{"id":113363,"date":"2014-12-04T17:59:00","date_gmt":"2014-12-04T22:59:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/digital-pr\/"},"modified":"2024-12-21T05:55:02","modified_gmt":"2024-12-21T10:55:02","slug":"digital-pr","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/digital-pr\/","title":{"rendered":"The New Faces of Digital PR"},"content":{"rendered":"

Public relations is the sharing of information about an organization, product, or persons with the public. Digital public relations is PR on steroids because of the global boombox that is the internet. Digital PR<\/a> has an additional benefit \u2013 when you successfully share information with the public through news and blogosphere channels, it often leads to better search results for the company because Google rewards links and shares. Better search results mean better business results for a company. This is why SEO and digital PR are now intrinsically linked.<\/p>\n

Unlike static advertising, digital PR is about two-way communication and the dynamic process of sparking connections and purposeful conversations between press and public. Because of digital, that conversation is more dynamic than ever. It\u2019s an evolving storyline of opinions, additions, and innovations as people gain more ways to engage in the narrative through online channels. Digital PR is also about content democratisation; the realisation that any user engaging with a digital brand, by sourcing, showcasing or sharing information about it, has a part to play in the meaning of a brand or reputation. Digital brands are brave, new beasts.<\/p>\n

While it used to be fairly straightforward to garner placement and attention by applying robust SEO to mediocre copy, the new algorithms are now punishing low-budget content operation. Today\u2019s focus \u2013 made more visible and audible by digital PR — \u00a0is fixed on a mix of relevant content and best practice SEO to spark interest and create a narrative that engages press and public. Done right and with technical prowess, your brand\u2019s voice is heard in precisely the tones you intended, and often with enduring SEO value.<\/p>\n

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