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As a full service digital marketing agency with over 13 years experience, Ambergreen work across a variety of marketing channels and client sectors. This makes us extremely well placed to know what it takes to succeed as a digital marketing professional. In today\u2019s blog post some of our more experienced team members offer their advice for those considering embarking upon a career in the world of digital marketing.<\/p>\n
Grant Whiteside: <\/strong><\/p>\n Grant founded Ambergreen back in 2001 and is recognised in the industry as a search marketing pioneer. Grant is the Product and Development Director which means he has to continuously develop the marketing services and strategies we provide for clients to ensure that they are relevant to today\u2019s needs.<\/p>\n Top tips:<\/p>\n Keep learning;<\/strong> the technology, the platforms, the devices and the opportunities continue to grow every day. So; whatever you\u2019re doing for a client now, it will have evolved to a point beyond recognition within 2 years; never rest on your laurels or you\u2019ll be left behind.<\/p>\n Nearly everything is measurable.<\/strong> Get a basic understanding of Data and Goals and why you are measuring them. Regardless of what you do in your marketing career, if you cannot measure its impact or attribution, you\u2019ll have hard time proving it was a good idea!<\/p>\n Know your channels.<\/strong> Understanding which marketing channels to use and why is as much a skill as knowing how to use the channel itself. Not everyone has to be a channel specialist, but all businesses would benefit from knowing which channels to use when to use them to hit their goals.<\/p>\n Company Culture.<\/strong> Buying into Company Culture is a key element to having an enjoyable and rewarding career. Make a point of understanding the company\u2019s values and vision of the future; if it feels good like a natural fit where your values are in line with that of the company, then it will be a good move for you. If not; think twice before diving in.<\/p>\n Embrace your marketing industry;<\/strong> learn to live it, breathe it and love it, there\u2019s nothing better than knowing that you know your stuff and you can make a real difference to an organisation and be recognised for it.<\/p>\n Josh Englander: <\/strong><\/p>\n Coming from a background in journalism and content Josh recently assumed position as Head of Planning and Strategy at Ambergreen. He is currently organizing Ambergreen\u2019s business development strategy as well as the company\u2019s expanded range of services and products.<\/p>\n https:\/\/www.ambergreeninternetmarketing.com\/blog\/latest-recruit-josh-englander-head-strategy-planning\/<\/a><\/p>\n Top tips:<\/p>\n Learn the basics.<\/strong> Just as Picasso learned the strict fundamentals of painting prior to going in crazy artistic direction, you should first learn the basics of marketing before you start speaking the strange tongues of digital marketing.<\/p>\n Talk to your clients and colleagues.<\/strong> Don\u2019t rely on Skype to communicate in the office.<\/p>\n Avoid the bad habits.<\/strong> Don\u2019t get in the habit of speaking about \u2018consumers\u2019 as if they were a species separate from you and your digital marketing colleagues. In fact, don\u2019t use the word consumers at all.<\/p>\n Keep in mind the core objectives of a project.<\/strong> It\u2019s way too easy for a group to start running toward a destination without knowing why you\u2019re going in that direction. If you don\u2019t know what they are, ask the client to remind you.<\/p>\n Limit your screen time.<\/strong> People who interact with the actual world more often than the virtual world are better communicators, critical thinkers, and problem solvers. I don\u2019t have scientific proof; it\u2019s just a theory.<\/p>\n Emma Lauchlan:<\/strong><\/p>\n Emma started her digital marketing career as Account Exec at Ambergreen back in 2007 after which she spent seven years client side and is now back at Ambergreen heading up the Account Service team; devising online marketing strategies for a range of clients and developing the Account Service team to the highest of standards.<\/p>\n