{"id":113355,"date":"2014-06-13T19:11:00","date_gmt":"2014-06-14T00:11:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/brazilians-beds-bottles-latest-content-marketing\/"},"modified":"2024-12-21T05:55:00","modified_gmt":"2024-12-21T10:55:00","slug":"brazilians-beds-bottles-latest-content-marketing","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/brazilians-beds-bottles-latest-content-marketing\/","title":{"rendered":"Brazilians, Beds and Bottles \u2013 the Latest in Content Marketing"},"content":{"rendered":"<p style=\"text-align: justify\">Over the last couple of weeks on the blog, we\u2019ve been talking about what content marketing is, its power and the vital role it can play in your overall digital marketing strategy.<\/p>\n<p style=\"text-align: justify\">To help you visualize better the value of content, we\u2019ve collated a few recent creative campaigns which have relied on content marketing as a base for their success. From messages in the Amazon rainforest to the morning habits of people all across the globe \u2013 keep on reading to find out what campaigns have caught our eye here at Ambergreen.<\/p>\n<h4 style=\"text-align: justify\">Paddy Power\u2019s Amazon rainforest stunt<\/h4>\n<p style=\"text-align: justify\">Irish bookmaker Paddy Power has been one of the numerous companies taking advantage of the buzz generated around the World Cup 2014, creating a controversial campaign which has been talked about everywhere over the past few days.<\/p>\n<p style=\"text-align: justify\">Earlier last week, Paddy Power posted the tweet below infuriating thousands of Twitter users who thought the bookmaker had actually chopped trees in the Amazon in order to create the image.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Get behind Roy&#8217;s Boys! <a href=\"https:\/\/twitter.com\/search?q=%23BrazilNuts&amp;src=hash\">#BrazilNuts<\/a> <a href=\"http:\/\/t.co\/iGwT86Jyrb\">pic.twitter.com\/iGwT86Jyrb<\/a><\/p>\n<p>\u2014 Paddy Power (@paddypower) <a href=\"https:\/\/twitter.com\/paddypower\/statuses\/475405315509583872\">June 7, 2014<\/a><\/p><\/blockquote>\n<p style=\"text-align: justify\">\n<p style=\"text-align: justify\">The tweet quickly went viral and the stunt appeared on numerous major websites and newspapers, and even Reddit users <a href=\"http:\/\/www.reddit.com\/r\/WTF\/comments\/27hfan\/killing_the_rain_forest_for_a_crappy_marketing\/ci10p3x\">dedicated an extensive thread<\/a> to discuss the image legitimacy.<\/p>\n<p style=\"text-align: justify\">One day after sharing the image, Paddy Power explained <a href=\"http:\/\/blog.paddypower.com\/2014\/06\/08\/the-truth-about-paddy-powers-stunt-in-the-amazon-rainforest\/\">on their blog<\/a> how they created the photograph using 3D-modelling software and said that the campaign was devised to raise awareness about the Amazon\u2019s deforestation.<\/p>\n<p style=\"text-align: justify\">Whether we agree with Paddy Power\u2019s aggressive marketing or not, we must admit that the stunt was a risky but well-executed piece of content that grabbed all the attention it was looking for.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/06\/The-reveal.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3418\" src=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/06\/The-reveal-800x552.jpg\" alt=\"The-reveal\" width=\"600\" height=\"414\" \/><\/a><\/p>\n<h4 style=\"text-align: justify\"><strong><br \/>\n<\/strong>Coca-Cola\u2019s 2nd Lives campaign<\/h4>\n<p style=\"text-align: justify\">Coca-Cola has also decided to jump on the environmental awareness bandwagon with their latest campaign for the Vietnamese market. Created by Ogilvy &amp; Mother China, the campaign <a href=\"http:\/\/www.adweek.com\/adfreak\/coca-cola-invents-16-crazy-caps-turn-empty-bottles-useful-objects-158136\">reinvents bottles\u2019 caps<\/a> into 16 innovative objects that can be used to give Coke\u2019s bottles a second life.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fcd0b8e626e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fcd0b8e626e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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The Swedish company has released the first part of their report, focusing on the morning habits of people in eight cities across the globe.<\/p>\n<p style=\"text-align: justify\">The parallax scrolling website shows interesting facts about morning routines accompanied by candid snapshots documenting these behaviours. Using a sliding functionality, each fact can be compared to the habits of the rest of the cities in the report, creating a very informative piece of content about how the world behaves in the morning.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/06\/Ikea.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3423\" src=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/06\/Ikea.jpg\" alt=\"Ikea\" width=\"600\" height=\"323\" \/><\/a><\/p>\n<p style=\"text-align: justify\">We like the fact that Ikea have also thought about how different users consume information, including a press section on the bottom of the website offering PDF and text versions of the report, as well as .ZIP files of the high resolution photos of each city.<\/p>\n<h4 style=\"text-align: justify\">Guy Cotten\u2019s Sortie en Mer<\/h4>\n<p style=\"text-align: justify\">This <a href=\"http:\/\/sortieenmer.com\/\">interactive piece of content<\/a> designed by French advertising agency CLM BBDO is one of the most impactful (and terrifying) campaigns we\u2019ve seen in a while.<\/p>\n<p style=\"text-align: justify\">Created for nautical outfitters Guy Cotten, <em>Sortie en Mer<\/em> is an interactive video that puts the user in the shoes of Julien, a French sailor who\u2019s suddenly knocked of his boat, finding himself lost at sea with no lifejacket. In order to keep afloat, users need to scroll down whilst seeing from a POV perspective how Julien tries to survive.<\/p>\n<p style=\"text-align: justify\">\n<p style=\"text-align: justify\">Beautifully shot and well-thought to generate awareness, <em>Sortie en Mer<\/em> is an innovative piece of work that sets the standards for the type of content that should be produced in the future.<\/p>\n<p style=\"text-align: justify\">What do these all have in common? Well, apart from featuring in our blog post they are all great examples of engaging content. It may not all get a\u00a0positive response (looking at you, Paddy Power), but it is most certainly getting the brand out there and making a point. We&#8217;re expecting lots more innovative examples to appear in the next couple of weeks as World Cup fever hits fever pitch &#8211; most likely from the likes of Budweiser, Coca-Cola and Bet-fair &#8211; so we will keep you posted with any exciting ideas we come across. In the mean time, why not send us your favourite campaigns through either <u style=\"text-decoration: none; color: #337ab7;\">Twitter<\/u> or <a href=\"https:\/\/www.linkedin.com\/company\/ambergreen-internet-marketing\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last couple of weeks on the blog, we\u2019ve been talking about what content marketing is, its power and the vital role it can play in your overall digital marketing strategy. To help you visualize better the value of content, we\u2019ve collated a few recent creative campaigns which have relied on content marketing as [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.71,"reading_level_needs_review":"0","footnotes":""},"categories":[2869],"tags":[484,341],"class_list":["post-113355","post","type-post","status-publish","format-standard","hentry","category-creative","tag-content-2","tag-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brazilians, Beds and Bottles - the Latest in Content Marketing | DAC<\/title>\n<meta name=\"description\" content=\"Find out about the recent content marketing campaigns that have caught our eye here at Ambergreen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/brazilians-beds-bottles-latest-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazilians, Beds and Bottles - 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