{"id":113353,"date":"2014-06-10T17:05:00","date_gmt":"2014-06-10T22:05:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/power-content-impact-can\/"},"modified":"2024-12-21T05:55:00","modified_gmt":"2024-12-21T10:55:00","slug":"power-content-impact-can","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/power-content-impact-can\/","title":{"rendered":"The Power of Content and What Impact It Can Have"},"content":{"rendered":"

In our latest post<\/a>, we talked about who needs content and why we need it. We outlined why a good content marketing strategy is essential in modern SEO practices and explained the different reasons for implementing it into your digital marketing plan.<\/p>\n

Today, we will have a look at how your digital strategy can benefit from content marketing and see how some of the world-leading companies are using content to meet their business goals.<\/p>\n

The Purpose of Content Marketing<\/h4>\n

The Content Marketing Institute<\/a> defines content marketing as \u201ca marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience \u2013 with the objective of driving profitable customer action.\u201d<\/i><\/p>\n

The main purpose of content marketing is to retain your current customers and attract new ones through the creation of relevant and informative content for your audience. We need to remember that content marketing is not a direct sales method \u2013 it is about engaging with your customers, making them want to come back to your website to find content they\u2019re interested in, with the aim of drawing loyalty and future business from them.<\/p>\n

Content marketing is an ongoing process that can also be lengthy \u2013 we can\u2019t expect to get immediate results from a blog post, a video or a newsletter campaign. Content marketing needs to be integrated into your overall strategy and should play a vital role in other digital marketing areas such as Social Media, PPC or Mobile.<\/p>\n

The importance of being innovative<\/h4>\n

With content marketing becoming the \u201cit word\u201d in the digital marketing world over the past couple of years, it is essential to make sure your business is innovative when it comes to content creation.<\/p>\n

Every day, your customers are faced with a constant flood of online content. In order to grab their attention and stand out from your competitors, it is important to focus on quality and provide valuable, informative content.<\/p>\n

You should also keep an eye on emerging platforms and invest in new content formats before they become mainstream – the power of content marketing is tightly linked to how innovative you can be, becoming an early-adopter and taking risks in order to do it first ahead of your competitors.<\/p>\n

The impact of Content Marketing <\/b><\/h4>\n

The examples below show why you need to risk it if you want your business to become a leading content producer. These companies have proved that investing in content marketing works, establishing their brands as authorities in their respective industries.<\/p>\n

Red Bull<\/i><\/strong><\/p>\n

If you\u2019ve read about content marketing over the past few months, we\u2019re sure you\u2019ve seen Red Bull mentioned as one of the companies that has taken content marketing to the next level. The energy drink business has put its main focus on sports and music, and has managed to engage with a young global community through their extreme stunt videos on YouTube (over 3 million subscribers), their user-curated images on Twitter (1.5 million followers) and the development of numerous offline projects with a digital element, such as Red Bull Music Academy.<\/p>\n

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