{"id":113347,"date":"2013-12-10T15:57:00","date_gmt":"2013-12-10T20:57:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/using-dimensions-tab-make-limited-budget-adwords\/"},"modified":"2024-12-21T05:54:59","modified_gmt":"2024-12-21T10:54:59","slug":"using-dimensions-tab-make-limited-budget-adwords","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/using-dimensions-tab-make-limited-budget-adwords\/","title":{"rendered":"Using the Dimensions Tab on a Limited Budget in Adwords"},"content":{"rendered":"

No matter what budget your PPC account has, it is important to make sure you are running your paid search campaigns as efficiently as possible. However, when dealing with smaller accounts, it can be extremely challenging to make an impact and get a return on your investment. One of the most helpful tools for identifying opportunities is the dimensions tab in Adwords.<\/p>\n

The Dimensions Tab<\/strong><\/p>\n

The dimensions tab enables you to break your data down into different views so you can analyse your campaign performance in different ways. There are many different dimensions you can use but, for the purposes of this article, the dimensions that will be covered are Hour of Day, User Locations and Search Terms.<\/p>\n

Hour of Day<\/strong><\/p>\n

\"hour<\/a><\/p>\n

Viewing your account by hour of the day will help you to identify areas where money can be saved. For example, you may notice that you have had no conversions between the hours of 2am and 7am. However, the clicks you have received during these hours may have cost you a significant amount of money. The benefit of this dimension is that it also shows you which hours of the day are most profitable. Scheduling ads so that they do not run between the hours of 2am and 7am would save money so that you can use the ad budget during hours when people are more likely to convert. Possibly all that should happen is you stop showing your click to call ad extension while there is no one in the office to take that call.<\/span><\/p>\n

It is worth remembering that the clicks which cost you money without converting shouldn\u2019t always be considered wasted clicks. It is likely that many people who clicked during these hours are researching your product, and may come back again to convert at a later date. This is dependent on the type of business you have. For example, if your product has a longer conversion period, this research phase would be more important to you than if you are selling items where the users buying journey is shorter.<\/p>\n

User Locations<\/strong><\/p>\n

\"User<\/a><\/p>\n

The user locations tab presents stats by showing you what part of the country people are in when they are searching for your product. This allows you to see which parts of the country are most profitable. You can then exclude any locations that may be bringing less value so that your ads only appear for people searching in the locations you have selected.<\/p>\n

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