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Google rolls out another algorithm update that\u2019s actually been in practice for a fair few months yet Google only just released the details recently. It gives us something new to blog about. Penguins and pandas have become boring; my inbox is continually flooded with notifications and suggested remedies for Google search issues and why SEO is or isn\u2019t dead. In a break with recent algorithm updates, Hummingbird isn\u2019t designed to penalise websites for manipulation, but rather to better understand a user\u2019s query to serve up the very best, most relevant results.<\/p>\n
Hummingbird is a realisation; it\u2019s something that tries to pull together all the data that G knows about you to give context to your searches and provide you with personalised and accurate results. Start to think about you; what devices you search on, when you search on those devices, where you search from, what content engages you, the nuances and typos you regularly make, the adverts you click on, the websites you go you after searching or opening emails, the browser you use, the smart phone, your social profiles, your friends, who you follow, what circles you are in. I\u2019m sure you\u2019re getting the picture; most of us are telling the world what we are up to, even when we aren\u2019t even thinking about it.<\/p>\n
Google claim Hummingbird will affect approximately 90% of searches with the inevitable potential for it to grow even further. So what kinds of search queries are affected by the update? To answer this correctly we need to go beyond the PC \/ Laptop and start thinking about the emerging technologies; smart TVs, smart phones, Google Glass, gaming consoles, voice based search applications, high street check in points, wi-fi hotspots and eventually fridges and central heating systems. All these devices can or will be touch points that connect you with the digital world.<\/p>\n
In days of old, searching for \u2018favourite restaurant\u2019 was a subjective affair. How would Google know my \u2018favourite restaurant\u2019? It didn\u2019t, SEO would convince the algorithm that a specific optimised page was the most relevant result. Now, through understanding and monitoring what I have clicked on previously, what I may have said or scored on a review and what others within my circles and other local reviewers have said, it gains a picture of what the most relevant result could be.<\/p>\n