\n Stay Forward <\/h2>\n
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Inbound Marketing<\/h3>\n
<\/p>\n![\"Inbound](\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2011\/07\/Inbound-Marketing-Book2.jpg\" "\\"Inbound")
<\/a>By Brian Halligan, Dharmesh Shah, David Meerman Scott<\/em> An introduction to online marketing for those that are baffled, Inbound Marketing<\/em> covers a wide range of topics. Offering hands on advice for getting your business found via SEO, blogging and social media, with a particular leaning towards social media. Recommended by Brian Rogel<\/a> and Paul Dunay<\/a><\/p>\n<\/h3>\n
The Experience Economy<\/h3>\n
<\/a>By B. Joseph Pine II, James H Gilmore<\/em> Taken from the blurb: \u201cBusinesses must form unique connections in order to secure customer affections\u201d. The focus of The Experience Economy<\/em> is on marketing your brand through creating an experience and engaging with the customer. The premise is that by enhancing the experience you add value to your product and therefore to your bottom line. This book is particularly relevant to new marketing, with the rise of social media marketing being considered by many as a product of the customer\u2019s increasing demand for an \u201cexperience\u201d and feeling of affiliation with a brand. Recommended by Brian Solis<\/a><\/p>\n<\/h3>\n
Engage<\/h3>\n
<\/a> By Brian Solis<\/em> Engage<\/em> guides you from planning and implementing a social media campaign through to measuring success and ROI. Actionable strategies are given for increasing SOV, growing loyalty and trust, community building and identifying brand evangelists and influencers. A good introduction to social media. Recommended by Tamar Weinberg<\/a> whose own book New Community Rules<\/a> also focuses on social media.<\/p>\n<\/h3>\n
Content Rules<\/h3>\n
<\/a>By Ann Handley, C.C. Chapman<\/em> Content Rules<\/em> gives tips and strategies for creating engaging content for blogs, YouTube, Facebook, Twitter and other social platforms, along with tips on maximizing the reach of the content that you create. Recommended by Jay Baer<\/a> and Todd Defren<\/a><\/p>\nLaunch<\/h3>\n
<\/a>By Michael Stelzner<\/em> A hands on guide to community building and customer engagement with a strong focus on content creation and relationship building – both with customers and also with peers who may help promote your content. Launch<\/em> also highlights how to retain customers though continuing to hold their attention thereby increasing the ROI of online engagement. Recommended by Michael Stelzner<\/a><\/p>\n\n \n