{"id":113327,"date":"2013-10-03T02:06:00","date_gmt":"2013-10-03T07:06:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-hummingbird-google-joins-the-zombie-craze-2\/"},"modified":"2024-12-31T07:07:36","modified_gmt":"2024-12-31T12:07:36","slug":"google-hummingbird-google-joins-the-zombie-craze-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/google-hummingbird-google-joins-the-zombie-craze-2\/","title":{"rendered":"Google Hummingbird: Google Joins the Zombie Craze"},"content":{"rendered":"

By now you have probably heard that Google has released a new algorithm called Hummingbird.\u00a0 No? Look here<\/a>.\u00a0 The Hummingbird Algorithm was officially announced on Thursday, but has been active for a little more than a month. The algorithm change isn\u2019t causing anyone to declare that SEO is dead, unlike that pesky \u201cnot provided<\/a>\u201d change, but it is a bit of a rebirth for Google.<\/p>\n

Google used their 15th<\/sup> Birthday Event to make the announcement, going so far as to bus press to the garage that Google first rented from Susan Wojcicki. The rebirth of their algorithm is a vast source of pride for Google and has caused a number of Googlers to post blogs and engage on forums and comment sections touting the speed, accuracy and user experience<\/a> being delivered by Hummingbird.<\/p>\n

On Hacker News, Ryan Moulton wrote, \u201cLooking at it from the inside working on search, I see the returns as actually getting bigger and bigger. As Google gets better, people get more confident in issuing more complicated queries, which ups the bar again for the types of things search has to be able to do.\u201d With Google making the announcement on their birthday for a product that was already live, taking press back to the garage, and a Google engineer describing the change as providing returns that are \u201cbigger and bigger,\u201d it is clear that Google feels like they have made a significant improvement. \u00a0While the improvement doesn\u2019t necessarily change much immediately about ranking factors or the mechanics of SEO<\/a>, it does reinforce the larger need behind SEO, a strategic approach.<\/p>\n

\"Google<\/a><\/p>\n

If you think about what Hummingbird is focusing on, the two main points are conversational and contextual search. With conversational search, Google is reacting to the way that many users actually use search, and that Ask and others have tried to take advantage of providing relative answers that take into account natural language, semantics, and more to provide a relevant search result.<\/p>\n

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